Member Since October 2022
Nick King is the President, Chief Product and Marketing Officer at Snowplow, the leader in data creation and behavioral data. King leads Snowplow’s accelerating business, alongside product, marketing, partnerships, and GTM strategy. With more than 20 years’ experience, King has a history of scaling market-defining categories at DataRobot, Cisco, VMware, Google, and Microsoft. He oversees Snowplow’s newly launched Boston office and drives expansion in the US and globally.
Snowplow generates, governs and models high-quality, granular Behavioural Data, ready for use in AI, ML, and Advanced Analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioural data. Killer apps built on top of Snowplow include the composable CDP, first-party digital analytics and ML-powered churn reduction for subscription businesses.