Member Since May 2022
Nihal Advani is the Founder and CEO of QualSights, an insights technology platform that helps companies generate deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner. Nihal spent his teenage years as an internationally ranked tennis player but decided to pursue his passion for technology instead and began his career working for tech giants like Google and Microsoft. He combined his entrepreneurial spirit and interest in seeing and understanding the world by launching QualSights. Ranked the fastest growing company in Illinois and the fastest growing consumer insights platform in America by Inc. Magazine, QualSights’ technology blends the depth and authenticity of qualitative research with the speed and agility of quantitative research. In addition to offering a variety of options to capture deep consumer insights, QualSights offers a powerful suite of AI tools as well as an easy-to-use presentation builder that helps brands analyze faster than ever before and quickly present compelling stories. Nihal is now a trusted thought leader within the consumer insights community, working alongside leading Fortune 500 companies who utilize his award-winning insights platform to drive their business forward. In partnering with Nihal and QualSights, these Fortune 500 companies have successfully refined their brand messaging, launched countless forward-thinking innovation products, and developed a stronger understanding of their target consumers.
Aug 14, 2023
In today’s fast-changing environment, it takes more than focus groups and surveys to truly understand your customers. Thankfully, new methods of gathering feedback can combine quantitative and qualitative results to offer perspectives that are greater than the sum of their parts.
Consider these areas you may have overlooked. Your business, like many other companies, may be struggling to get ahead in an uncertain economy, but there is hope. You don't have to stay stuck. Pivoting from a negative mindset about what's to come in the future for your business is the first step. Now, you must put a practical plan into place that will help you strengthen your trust with loyal customers and promote brand re-engagement at the same time. Here, 17 Fast Company Executive Board members propose their best practices to help turn the situation around in no time, even during a slow economy.
Consumer psychology 101: Apply these engagement strategies to your sales funnel process. Keeping your fingers on the pulse of what's going on inside the mind of today's consumers, in real-time, doesn't have to be a hit-or-miss situation. If you utilize the proper tools and techniques available, you'll be able to quickly identify ways to elevate the customer's journey and exceed their satisfaction. Once you've discovered what is working, or how to make the necessary tweaks in their experience with your products or services, you'll also be on track to gaining their long-term loyalty, trust, and support when it comes to advocating for your brand. Below are 15 methods that Fast Company Executive Board members are implementing in their business practices to engage with prospects and gather key information, which leads to sales.
15 company heads are sharing their best resources so you don't have to go it alone. Earning your first role in leadership may seem exciting in the beginning but it can be challenging once you dig a little deeper on the job. But if you learn how to build the right team to assist you with meeting the company's mission and goals, you'll be set up for success in no time with people who are willing to back each other up during the decision-making process. And that's a big win for all. In addition to having reliable staff to stand by your side, often what is most needed is the time to reflect inwardly by yourself—so you can think things through, or to seek knowledge from a close colleague, a mentor on paper, or through an established personal network that will keep you motivated when times get tough. Below are some go-to leadership resources that a panel of Fast Company Executive Board members has found useful, whether you're a seasoned C-Suite executive, newly appointed team leader, or in the launching phase of building your own start-up.
Jul 14, 2022
Your ability to listen to and address their needs (attentively) is essential. If you're stressing about the potential of losing a longtime customer who may be eyeing a competing brand, take a breath, think it through, and then open the lines of communication quickly—before it's too late. There may still be time to come up with a plan if you discuss the matter (preferably in person) to demonstrate that you care about solving any frustrations about their journey. Allowing the client to feel heard and revisiting their initial goals and reasoning for partnering with your company in the first place is a great starting point to redirect their trust in you and secure a better relationship on the road to recovery. Below, 14 Fast Company Executive Board members share ideas to retain and engage existing customers who may indicate they're on their way out.
QualSights is an insights technology platform that helps brands grow by generating deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner. QualSights’ patented technology blends the depth and authenticity of qualitative research with the speed and agility of quantitative research. In addition to enabling the capture of offline behavioral data from consumers using a combination of in-context and passive methodologies, QualSights offers a powerful suite of AI tools as well as an easy-to-use presentation builder that helps brands analyze unstructured data faster than ever before and quickly present compelling stories. QualSights is used by various Fortune 500 clients in CPG, Pharmaceutical, Technology, and other industries to help with product innovation, renovation, and optimization.