Member Since June 2021
Pamela Slim is an award-winning author, speaker and small business strategist. She works with thought leaders who want to scale their income and impact through the intelligent design of IP. She is the co- founder with her husband Darryl of K'é Community Lab in downtown Mesa, Arizona, where she works with ecosystem partners to increase equity and inclusion for BIPOC-led businesses and organizations. Pam spent the first 10 years of her business as a consultant to large companies such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of executives, managers and employees. In 2005, she started the Escape from Cubicle Nation blog, which became one of the top career and business blogs on the web. Since 2005, Pam has helped thousands of entrepreneurs to start successful businesses. She has partnered with small business leaders like Progressive Insurance, Prezi and Infusionsoft to deliver strategic content to the small business market. Pam's first book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in Spring, 2009 and won Best Small Business/Entrepreneur Book of 2009 by 800 CEO Read. Her second book, Body of Work, gives a fresh perspective on the skills required in the new world of work for people in all work modes, from corporate to non-profit to small business. Pam's third book, The Widest Net, won Best Marketing and Sales Book of 2021 from Porchlight Books. It teaches a framework for building a scaleable business through ecosystem partnerships. Pam is frequently quoted as an expert in publications such as BusinessWeek, The New York Times, Money Magazine and Psychology Today. Pam lives in Mesa, Arizona. Specialties: licensing and certification, small business, marketing, entrepreneurship, career development, branding, coaching, strategic planning, training and development
If you're thinking about creating a content resource to serve clients and customers better, consider the following points before you move forward. Whether you are building a new brand or trying to elevate the image of a mainstay product or service that has been around for years, publishing a regular newsletter can be a great way to keep clients and customers informed and excited about what your business is working on next. However, running a high-quality newsletter alongside the daily operations of a well-oiled corporation or small business is not as easy as it sounds. Before you decide to take on any additional responsibilities or add more to your team’s plate, 20 members from Fast Company Executive Board are here to offer their take on what it means to make this type of commitment to potential audience members and the staff they’ll be expecting to lean on.
Jul 14, 2022
Your ability to listen to and address their needs (attentively) is essential. If you're stressing about the potential of losing a longtime customer who may be eyeing a competing brand, take a breath, think it through, and then open the lines of communication quickly—before it's too late. There may still be time to come up with a plan if you discuss the matter (preferably in person) to demonstrate that you care about solving any frustrations about their journey. Allowing the client to feel heard and revisiting their initial goals and reasoning for partnering with your company in the first place is a great starting point to redirect their trust in you and secure a better relationship on the road to recovery. Below, 14 Fast Company Executive Board members share ideas to retain and engage existing customers who may indicate they're on their way out.
pamelaslim.com and K'é Community Lab
pamelaslim.com works with thought leaders (who we call Architects of Liberatory Change) to scale their ideas, impact and income through the intelligent design of IP. We build training, certification and licensing programs.