Member Since May 2024
Skills
About
BRANDS ARE BELIEF SYSTEMS THAT ATTRACT PEOPLE WHO SHARE YOUR BELIEFS Everyone has a different strategy: social influencers have a strategy, the advertising agency has a strategy, the PR company has a strategy, the packaging company has a strategy. How to weave all of these strategies together into a cohesive whole is what keeps whiteboards in business. We reverse the process by building a Strategic Brand Narrative that comes from the voice of the consumer and the Usr's POV. (Yes, there’s an acronym for that: It’s VOC.) This reverses the traditional top/down monologue and stimulates bottom-up conversations thanks to a unifying storyline that triggers belief, belonging and word of mouth zealotry. ACCOMPLISHMENTS • Book “Primal Branding” is required read @YouTube, largest social engagement platform on Earth • “Primal Branding” was the spine behind the largest media crowdfund raise in history—$10+ million • “Primal Branding” construct helped to develop a Top10 album (2020) • We help transform companies from bundled assets into 10X Brands that trigger successful exits - Transform products into regenerative belief systems that perform in-market and build value for investors, shareholders and key stakeholders Clients have included Google, Microsoft, PayPal, Levi's, PepsiCo, Fossil, Experian, J&J, VW, Yum!, Brave Software, Sunrise Banks, Grupo Colomé (Hess Group), Rasa Vineyards, Aurora Solar, UN and more. BUILD THE STORY OF WHAT YOU WANT TO BECOME • Regain purpose and market share for legacy Brands becoming irrelevant or losing ground • Redesign products or services to meet the needs of new generations (e.g. Millennials) • Help NGOs and dot.orgs identify intention and commitment in today’s “doing good” spaces • Design personal brands so that individuals and personalities can maximize potential • Launch startups so they become relevant and meaningful before launch • Build internal Brand communities to reignite passion, commitment and intention COMPANIES DON'T COME WITH A SOUL, YOU HAVE TO BUILD ONE. Build audiences, advocacy and loyalty Primal Dig sessions deconstruct Brands into Primal Code Primal.Live events bring internal community together Rapid Prototype strategies to validate with core cohorts/personas New media ecosystem drives messaging across Social, Digital and Traditional streams
Patrick Hanlon
Published content
expert panel
By addressing certain key factors and planning for anticipated challenges, organizations can successfully tap into global talent. Hiring internationally brings both exciting opportunities and unique challenges. As companies consider a truly global talent pool, they must also consider the legal and regulatory requirements to ensure compliance in each country. Additionally, cultural differences, language barriers and time zone variances can impact effective team collaboration and communication. To leverage the benefits and mitigate the challenges of hiring international talent, the members of Fast Company Executive Board share key considerations to keep in mind.
expert panel
With every step your business takes, it's essential to keep your customers, team, and industry associates informed, engaged, and connected to foster brand alliance and future growth. To keep a community thriving in any industry, company leaders need to create multiple opportunities for their stakeholders to engage. Whether it's through a customer online forum that supports the end users of the brand's products and services, or through virtual and in-person networking events that allow colleagues in the community to socialize and sound off on the latest hot business topics, people usually gravitate toward the spaces they feel most welcomed and connected. Below, 15 experts from Fast Company Executive Board each weigh in on how business leaders can work to create a more vibrant community centered around their company's mission and vision for future long-term success.
expert panel
Listen to your people and learn how to foster employee engagement every day. Hiring the right people is the key to success at any company, but to keep them growing and willing to stay on board, the leadership team must learn to understand what gets their employees out of bed in the morning to show up and do the hard work. Creating a work environment that makes everyone feel welcomed and heard is essential to help staff members continue to develop as they support each other and the company's progress in business. Below, 16 experts from Fast Company Executive Board each describe one measure that company leaders can adopt to foster a diverse workforce culture that drives innovation and employee satisfaction.
article
Sep 9, 2024
Here are seven simple, impactful strategies that can enhance your brand appeal, drive engagement, and increase valuation.
expert panel
Here's what it takes to ace your next press interview, according to experts. When preparing for an interview on a live or on-demand platform, it's important to focus on both content and delivery. Whether you’re an introvert who prefers careful planning or an extrovert who feeds off energy, preparing yourself for an upcoming interview can ensure that you're represented accurately and positively. From refining your key messages to honing your body language, there are a few things you can do to get yourself interview-ready. To that end, Fast Company Executive Board members share tried-and-true tips to ensure you’re ready to make the most of your time in the spotlight.
expert panel
In the global marketplace, it is all or nothing—your brand's reputation is on the line. Before a company can adopt a green business values plan, the leadership team needs to be honest about their passion for sustainability in general because they will need to “walk the walk” if they want other stakeholders to buy into their green policies. Fast Company Executive Board members know all about following your North Star and what it will take to truly stick with it across every aspect of the establishment. Here, they offer 11 best practices for building a startup company with authentic green business practices. Demonstrating transparency and responsibility elevates a positive brand image in the local and global community.
Company details
primalbranding.co
Company bio
primalbranding.co is a global brand transformation firm that abandons the kludgeworks of traditional marketing and opens a greenfield dedicated to building communities around brands. At the core of every human being is the desire to belong. We consciously tap this desire by uncovering the emotional touchpoints that attach people to brands. Our Primal Branding construct launched the thought leadership that anticipated social communities by looking at brands as belief systems. Once you create the belief system, you attract others who share your beliefs. This is the backbone of your brand community and your P/L. Relationships build brands, so first we define the assets that attract your brand zealots, then we turn those dials up. Next, we uncover the emotional touchpoints that attract your potential brand zealots and create incremental growth. We translate this into a razor-sharp brand platform that differentiates you from your competition and propels you into the culture and the conversation. Ultimately, your brand must have meaning, so we show how to move your consumers along a narrative from "Who cares?" to "I care!". We would be delighted to discuss how we work with billion dollar Brands and those who want to become billion dollar Brands.