Member Since May 2024
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About
BRANDS ARE BELIEF SYSTEMS THAT ATTRACT PEOPLE WHO SHARE YOUR BELIEFS Everyone has a different strategy: social influencers have a strategy, the advertising agency has a strategy, the PR company has a strategy, the packaging company has a strategy. How to weave all of these strategies together into a cohesive whole is what keeps whiteboards in business. We reverse the process by building a Strategic Brand Narrative that comes from the voice of the consumer and the Usr's POV. (Yes, there’s an acronym for that: It’s VOC.) This reverses the traditional top/down monologue and stimulates bottom-up conversations thanks to a unifying storyline that triggers belief, belonging and word of mouth zealotry. ACCOMPLISHMENTS • Book “Primal Branding” is required read @YouTube, largest social engagement platform on Earth • “Primal Branding” was the spine behind the largest media crowdfund raise in history—$10+ million • “Primal Branding” construct helped to develop a Top10 album (2020) • We help transform companies from bundled assets into 10X Brands that trigger successful exits - Transform products into regenerative belief systems that perform in-market and build value for investors, shareholders and key stakeholders Clients have included Google, Microsoft, PayPal, Levi's, PepsiCo, Fossil, Experian, J&J, VW, Yum!, Brave Software, Sunrise Banks, Grupo Colomé (Hess Group), Rasa Vineyards, Aurora Solar, UN and more. BUILD THE STORY OF WHAT YOU WANT TO BECOME • Regain purpose and market share for legacy Brands becoming irrelevant or losing ground • Redesign products or services to meet the needs of new generations (e.g. Millennials) • Help NGOs and dot.orgs identify intention and commitment in today’s “doing good” spaces • Design personal brands so that individuals and personalities can maximize potential • Launch startups so they become relevant and meaningful before launch • Build internal Brand communities to reignite passion, commitment and intention COMPANIES DON'T COME WITH A SOUL, YOU HAVE TO BUILD ONE. Build audiences, advocacy and loyalty Primal Dig sessions deconstruct Brands into Primal Code Primal.Live events bring internal community together Rapid Prototype strategies to validate with core cohorts/personas New media ecosystem drives messaging across Social, Digital and Traditional streams
Patrick Hanlon
Published content
expert panel
Encouraging your team to be problem solvers is a better way to build trust and keep them engaged in the process. Unleashing your full potential as a leader begins with having the willingness to embrace your own humility and enable others to shine. Empowering others to find the right solutions when they are faced with business challenges is an essential part of delegating responsibilities and building stronger teams. When it comes to helping direct reports develop decision-making strategies at work,16 experts from Fast Company Executive Board agree that it is much better to "coach" people rather than "manage." This is how potential successful leaders continue to grow.
expert panel
From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.
expert panel
Follow these expert tips to find the right design team to execute your company's architectural vision and construction goals. When your company is about to undergo a renovation, it's important to find the right designer or design team you can trust to get the job done correctly. Beyond that, it's also necessary to hire someone who not only aligns with your vision but is also passionate enough about the project to share new ideas you may not have considered. To help leaders avoid any pitfalls they may come across during their search, 10 experts from Fast Company Executive Board each discuss one factor to keep in mind throughout the hiring and contracting process.
Company details
primalbranding.co
Company bio
primalbranding.co is a global brand transformation firm that abandons the kludgeworks of traditional marketing and opens a greenfield dedicated to building communities around brands. At the core of every human being is the desire to belong. We consciously tap this desire by uncovering the emotional touchpoints that attach people to brands. Our Primal Branding construct launched the thought leadership that anticipated social communities by looking at brands as belief systems. Once you create the belief system, you attract others who share your beliefs. This is the backbone of your brand community and your P/L. Relationships build brands, so first we define the assets that attract your brand zealots, then we turn those dials up. Next, we uncover the emotional touchpoints that attract your potential brand zealots and create incremental growth. We translate this into a razor-sharp brand platform that differentiates you from your competition and propels you into the culture and the conversation. Ultimately, your brand must have meaning, so we show how to move your consumers along a narrative from "Who cares?" to "I care!". We would be delighted to discuss how we work with billion dollar Brands and those who want to become billion dollar Brands.