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Pauline Oudin

CEO & Partner of Gradient ExperientialGradient Experiential

New York, NY

Member Since April 2023


Human Resources
Marketing Strategy


Pauline Oudin is CEO and Partner of Gradient Experiential, an experiential marketing agency that powers results by elevating human connections. Named one of Wine Enthusiast's "40 under 40," Oudin has consistently delivered powerful, measurable results for brands including Tiffany & Co., Beam Suntory, and L'Oreal Groupe, among others. A French native who has lived in the U.S. and U.K. for a combined 30 years, Pauline brings a truly global perspective to her clients and teams. She's lauded by the Fast Company Executive Board as "innovative and creative as they come."

Published content

Techonomics: Unleashing ROI through experiential consumer engagement


To demonstrate value in the digital age, we must move beyond mere headcounts and embrace a more rigorous framework of nuanced KPIs that are directly informed by business objectives.

If influencers are the new media, experiential is the new ad agency


The media space has changed hands, but you can still retain creative control of your brand.

Company details

Gradient Experiential

Company bio

Gradient is a U.S.-based, future-forward experience company created from the desire to help brands ignite authentic connections with their audiences through emotionally engaging yet measurable experiences. To meet brands’ business goals, they imagine and implement creative experiences that touch people’s hearts, move their minds, and yield lasting business results. Operating in all major cities globally, Gradient's team innately understands the pressure on brand executives to demonstrate growth and relevance through constant innovation. Their natural-born disruptors are unafraid of radically reinventing their category. Through proprietary tech to scale and new experiential ways of thinking, they help brands create the stories of tomorrow.


Marketing & advertising

Area of focus

Brand Marketing
Digital Media
Creative Agency

Company size

51 - 200

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