Member Since November 2022
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About
As the Co-founder and Executive Chair of Radicle Science, Pelin has pioneered history's first and only proof-as-a-service company, whose mission is to close the proof gap between supplements and pharmaceuticals. She is an Industry Scholar for the Cornell Institute of Healthy Futures. Deeply committed to impact, Pelin is trustee of the UC San Diego Foundation and Co-Chair of the UC San Diego Innovation and Entrepreneurship Council. She holds a B.S. in Operations Research & Information Engineering, M.Eng and MBA, all from Cornell.
Pelin Thorogood
Published content
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Business leaders have the power to drive this needed societal change by embracing a culture of critical thinking.
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What’s the secret to an innovation? Fast Company Executive Board member Pelin Thorogood says it all comes down to an audacious work culture.
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Business thought leaders weigh in on their top online marketing methods. Storytelling in the business world is essential if you want your organization to stand out in the crowd. How can business leaders become more strategic as they plan their content calendars to attract potential clients and partners through the digital marketing space? Using social media to improve a company's brand appeal is often directly linked to building genuine relationships. It's also about presentations and being more intentional about how you connect with others. By doing so, an organization is more likely to create trust and loyalty over time. Below, 20 Fast Company Executive Board members discuss additional ways to increase brand recognition and financial growth through business engagement on social networks.
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Fast Company Executive Board member Pelin Thorogood explains how Radicle Science saw a gap in the market--and created not just a new product, but a new category.
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Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects. Trade shows are an excellent opportunity for businesses to showcase their products and services and connect with potential clients. However, with so many companies competing for attention, it can be challenging to stand out from the crowd. To be successful at a trade show, businesses must find ways to attract and retain the interest of potential clients on the spot in real-time. This requires a combination of creativity, preparation, and a willingness to take risks. To that end, 15 Fast Company Executive Board members recommend some top strategies businesses can use to stand out from competitors during an annual trade show and leave a lasting impression on potential clients.
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Business experts discuss their media communication strategies. If you're a rising brand in search of building relations with a high-profile figure on social media platforms, it may not be as difficult as you think to attract some initial attention if you approach these potential partners in the right manner. Instead of hoping that they'll possibly respond to your casual direct message, research who their official contact person is and write up a serious proposal. But just like matrimony, it's all about the relationship and connectivity. It's an important business commitment to consider and neither party should ever take it lightly. Therefore, be honest about your intentions and see if it's a good match first before you (and the company) get involved. If you do your homework, be generous with your time, and make it less about, only you, in the end, it may end up being a tremendous win for all. Below, 12 Fast Company Executive Board members weigh in on the best approach to appeal to a social media influencer and get them on board as ambassadors to help promote what your business is offering.
Company details
Radicle Science
Company bio
Radicle Science is history's first and only proof-as-a-service company, offering an easy path for non-pharmaceutical products to clinically prove their true effects beyond placebo. Radicle Science leverages an AI-driven, crowdsourced, virtual and direct-to-consumer approach to power clinical research at unprecedented affordability, speed and scale across diverse populations and conditions. The Radicle vision for the B-corp is an abundant future where democratized access to clinical trials closes the proof gap and transforms non-pharmaceutical products into proven personalized medicines accessible by all.