Member Since 2021
New York City Area
Penry Price is Vice President of Global Sales for LinkedIn’s Marketing Solutions business, overseeing a large team responsible for building strategic partnerships. His passion for advertising plays a significant role in the transformation of LinkedIn as it evolves into a content marketing platform for brands. Penry joined LinkedIn from Dstillery (formerly Media6Degrees), where as President, he provided direction for the ad tech firm’s partnerships and managed day-to-day revenue and marketing operations. Prior to his tenure at Dstillery, he held many top sales positions at Google. There, he led the North American Sales and Account Management teams before leading business strategy and global partnerships with advertising agencies – a part of Google’s business that represented 30% of its global revenue. He ended his seven-year tenure at Google as Vice President of Global Agency Sales and Partnerships. Penry spent his early career in a variety of sales and sales management roles at Wenner Media and Hachette Filipacchi. Penry has appeared as a marketing expert in The Drum, Adweek, Ad Age, AdExchanger, and ANA Marketing Maestros. Penry holds a Bachelor of Arts from Hobart College. In 2008, he was named to the AAF Advertising Hall of Achievement, which includes people who have demonstrated great leadership in the industry. He is a member of the Board of Directors of Church & Dwight (NYSE:CHD) and the Board of Directors of Dstillery. He is also on the Board of Advisors of Outward Bound USA, and sits on the Board of Governors of dmg Media.
While they may be challenging in the short term, I believe these industry shifts will introduce more intentionality, thoughtfulness, and transparency in the B2B circle.
Here are three key strategies marketers can execute to maintain—and gain—mindshare with their audiences today and position their brands to gain wallet share over the long-term.
Using intent data to target advertising and other marketing efforts will be imperative as we navigate the next frontier of B2B and e-commerce becomes a regular way of conducting business.
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Marketing & advertising