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Peter Nicholson

CCOHill Holliday

Boston, MA

Member Since October 2023


Creative Strategy
Concept Development


Chief Creative Officer of the iconic Boston-based, Hill Holliday. A Growth Design Company focused on building iconic brands that win in the attention economy. I have spent over 25 years in the creative industry helping hundreds of brands find their voice and establish meaningful value in people's lives. My two cents of wisdom. Be comfortable in a state of flow and make resiliency your superpower.đź’Ş

Published content

Is crowdfunding the right choice for your potential biz upstart?

expert panel

Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.

15 business tactics to build connections and grow your brand 

expert panel

There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.

15 ways to stand up and out on the issues your brand is backing

expert panel

Transparency paired with a consistent message on your company vision and values goes a long way in building brand awareness and trust. When it comes to building community and laying the foundation for creating long-term customer and stakeholder relationships that you can count on, it's important to let people know where you stand on current issues to maintain genuine transparency and real authenticity. Below, 15 experts of Fast Company Executive Board each share one factor for leaders to consider if they want their brand to become known for its community activism—beyond the products and services it provides.

Why we don’t have to hate our jobs


Rather than hating work, many people have misconceptions about work that lead to dissatisfaction. 

Biz leaders offer six strategies to leverage brand loyalty on Threads

expert panel

Don't sleep on this trending social media engagement opportunity. Engaging with others on social media through the latest app, Threads, may be a worthy strategy to make direct contact with influencers and like-minded industry professionals you've had trouble reaching for months. However, it's not just about posting general updates on your company's achievements or current challenges.  Instead, you'll want to be as open as possible, and share from your heart, if you want to build on your authenticity and create meaningful relationships. Below, six experts from Fast Company Executive Board each provide one tip that can help your company elevate its status in the marketplace and among competing organizations and the people who follow them.

20 innovative ways companies can contribute to their communities

expert panel

Modern companies should think beyond traditional philanthropic efforts and find ways to make a real difference for the people they serve. As consumers become more focused on brands that practice corporate social responsibility, more and more companies are finding impactful ways to make a positive mark on their local communities. Forward-thinking businesses are spearheading work programs, offering financial assistance, and nurturing entrepreneurial talents in their neighborhoods. Here, Fast Company Executive Board members discuss the strategies companies can adopt to contribute to their local communities in an impactful way. Follow their recommendations to create a lasting and meaningful change in your community beyond your bottom line.

Company details

Hill Holliday

Company bio

An iconic force in the advertising and brand communications industry. The makers of America's most iconic tagline ever... America Runs On Dunkin'. A great example of why you hire us... We build iconic brands. Simple fact is iconic brands have a disproportionate amount of market share. We like to say our second job is turning CMOs into Chief Growth Officers. 👊💪🤩


Marketing & advertising

Area of focus

Marketing Communications

Company size

201 - 500