Member Since October 2023
Skills
About
Chief Creative Officer of the iconic Boston-based, Hill Holliday. A Growth Design Company focused on building iconic brands that win in the attention economy. I have spent over 25 years in the creative industry helping hundreds of brands find their voice and establish meaningful value in people's lives. My two cents of wisdom. Be comfortable in a state of flow and make resiliency your superpower.đź’Ş
Peter Nicholson
Published content
article
It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing.
expert panel
Here's how to stop the lies from spreading and keep loyal consumers updated on what's correct. When it comes to maintaining a positive image and authentic brand reputation, company leaders need to control their narrative before someone on the outside tries to spin their own tales about the brand in a non-appealing way. Here, 15 brand leaders from Fast Company Executive Board each share their most effective strategies to combat misinformation and ensure the integrity of information in an era of digital manipulation.
expert panel
Here are 12 reasons why equity and inclusion methods must move up another notch (the C-suite level) to reach desired outcomes and develop trustworthy employer-employee-consumer relationships. One of the reasons well-intentioned DEI initiatives often fall by the wayside in some work environments is because of the lack of full resources, expertise, and support that is required to keep them on the top of a company's agenda. Introducing new strategies to address DEI shortcomings may sound good on paper during the initial push, but if the leadership team is unwilling or unable to provide the proper expectations, communications, and training as it relates to the company's core values and objectives, their efforts will continue to come up short. To ensure DEI is given the attention it needs, 12 experts from Fast Company Executive Board each share their thoughts on why equity and inclusion efforts should be moved out of the HR department and elevated to C-level decision-makers instead.
expert panel
Creativity is the backbone of new ideas and ways of thinking. Here's how to prioritize and encourage creative health in your organization. Creating a culture that nurtures your employees' creativity can help your organization become more dynamic and adaptable, as well as improve overall job satisfaction. Conversely, a workplace that lacks a focus on creative health may struggle with innovation, problem-solving, and employee engagement. Below, Fast Company Executive Board members share 20 ways leaders can cultivate and support a creative environment. With these strategies, you can encourage creative thinking and encourage a more innovative workplace.
expert panel
Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.
expert panel
There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.
Company details
Hill Holliday
Company bio
An iconic force in the advertising and brand communications industry. The makers of America's most iconic tagline ever... America Runs On Dunkin'. A great example of why you hire us... We build iconic brands. Simple fact is iconic brands have a disproportionate amount of market share. We like to say our second job is turning CMOs into Chief Growth Officers. 👊💪🤩