Petty Rader

Member Since 2022

Petty Rader

Chief Growth & Chief Legal Officer | Corporate Responsibility

Ergobaby

California

Strategic Executive leader with extensive experience in the consumer products space and an emphasis on baby and toy products. History of working at both Fortune 500 companies, entrepreneurial companies, and private-equity backed firms. Business and legal expertise with a concentration on global brand building, growing business Internationally, and increasing revenue through organic growth and acquisition. Current key focus is on digital marketing and eCommerce. Thrives in fast-paced, dynamic environments and building teams.

SKILLS

  • Corporate Strategy
  • Legal
  • Cross-Functional Team Leadership

RECENT CONTENT

May 24th, 2022

15 ideas to boost your business recognition in the marketplace

If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully.

May 20th, 2022

Leading executives share 16 tips that nurture corporate finance

Here's how implementing good advice can improve your bottom line in the business world.

April 25th, 2022

Why a circular program may be right for your business

Setting up your own program can be advantageous from a branding and financial perspective—instead of relinquishing control and splitting revenue with a partner, it allows a company to control the program and enjoy better margins when reselling products.

COMPANY INFO

Ergobaby

At Ergobaby, we believe in the transformative power of love, which is why our vision is a world where every young family is supported, connected, and thriving. Our family of brands began with iconic baby carriers focused on ergonomics and comfort, and we have expanded that focus to other thoughtful products that give young families the freedom to bond such as our strollers, sleep, and nursing lines. We take our responsibility to help shape the future for our children seriously and back our products with the ErgoPromise Lifetime Guarantee, support a circular economy through our industry's first buyback, restoration, and resell program called Everlove, and publish Impact Reports to show our progress toward the world we envision for generations to come.

INDUSTRY

Corporate leadership

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