Ray Hein

Member Since 2022

Ray Hein

CSO, Co-founder

Propel Software


I empower our team to do their best work through customer-lead product development and enablement. Previously, I was a leading executive at a variety of software companies, mainly in product development and strategy. I’ve helped rapidly scale teams and companies through extreme growth cycles, build delightful products that are broadly recognized as “best in class” and create strong partnership ecosystems all while focused on creating an employee and customer first culture. I’m also the holder of three US patents. My passions include health and wellness for myself and my community, mindful diversity and inclusion, and continuously learning through new books and classes. I’m also a loyal fan of hockey and how the game applies to business. DMs are always open - let’s discuss increasing the pace of innovation, managing business resilience and value chains while focusing on continuous growth, building great company cultures, and, of course, anything about the cloud, Salesforce, and digital transformation.


  • Product Management
  • Enterprise Software
  • Product Marketing


April 6th, 2023

How Subscription-Based Products Build Sustainable Supply Chains

Product, supply chain, and procurement professionals need to ask themselves how their products have been designed and built, how they've been commercialized, and what markets they're being sold to.

January 6th, 2023

Solving for “X” in a customer-centric world

As product companies transition from product-based sales to subscription-based Anything as a Service (XaaS) models, many industries are discovering that subscription models are ultimately customer-centric business models.

November 9th, 2022

How anything as a service (XaaS) changes the definition of product success

As with any business model evolution, the move toward subscription models is having a big impact on a number of key roles at product companies.

September 20th, 2022

How to succeed at business transformation

Here are some tips for managing digital transformation to deliver revenue growth and cost savings. 


Propel Software

Propel helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit propelsoftware.com and follow us on LinkedIn.