Do I Qualify?

Rob Davis

President and Chief Marketing OfficerNovus Media

New York, NY

Member Since September 2022


Marketing Strategy
Digital Strategy


I’m a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS’ multimedia capabilities. I’m proud to be an agent of change and have helped to reshape the agency as well as individual accounts and positioning for the future. In my years at Starcom, I led iconic brands including McDonald's, Kellogg, Disney Themeparks, Airbnb, and Allstate; winning Gold Lions and Effies for media effectiveness. I also became a local / regional media expert, planning and buying local media for P&G, and later highly localized media for Anthem Blue Cross and Airbnb. Since joining NOVUS, I’ve focused on helping evolve the agency with new service models, tools, and approaches. In my role, I focus on growing geospatial, multichannel media planning and buying; in my first three years, I helped take NOVUS from relative unknown to a Silver for Media Agency of the Year in Ad Age’s independent media awards.

Published content

Going all-in for your clients: A uniquely human endeavor


Agencies need to be indispensable business partners, and that often means going above and beyond formally defined roles. Here are five tenets of client service that are more important today than ever.

13 reasons why leaning into the right business alliance is a must

expert panel

It takes a village to grow your company and thrive. When you are just starting out during the first few years of a new business operation, it may be instinctive to keep your head down and focus on how to thrive in your day-to-day workflow procedures and how to deliver customer satisfaction first and foremost. However, it's also just as important to engage in strategic partnerships and collaborations that can impact your company's growth potential. The end game is learning to work smarter, not harder. Leading experts from Fast Company Executive Board experienced positive results when they took advantage of untapped opportunities that moved their businesses forward. Below, they share 13 reasons why business leaders should keep an open mind to exploring new partnerships that may be a good fit right now.

ChatGPT won’t replace human-led strategy, but it will enhance it


As with any new development promising to change the world, generative AI is caught up in a bit of one step forward, two steps back. 

Why going small is the big move you should consider


Here are a few key reasons you may find yourself happier at a smaller agency.

How to fix a negative business reputation online

expert panel

Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe. A company's reputation is a crucial asset that can take years to build but can be destroyed in an instant. Negative publicity and online backlash can quickly spread after leadership mistakes, causing irreparable damage to a company's reputation. However, there are steps that a company can take to clean up its negative business reputation online and regain the trust of its clients. To help, a panel of Fast Company Executive Board members recommended some effective strategies that can help turn things around and get your business back in the good graces of potential and current clients, even after past leadership missteps.

ZIPping around with marketing data


While mail delivery has clearly declined over the years, the magical power and efficiency of ZIP codes can still be harnessed for a host of other marketing purposes.

Company details

Novus Media

Company bio

NOVUS is an independent media agency that uniquely plans and buys media through the lens of geography. We offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types– TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results.


Marketing & advertising

Area of focus

Digital Media
Media Planning

Company size

51 - 200