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Rob Davis's avatarPerson

Rob Davis

President and Chief Marketing OfficerNovus Media

New York, NY

Member Since September 2022

Skills

Advertising
Marketing Strategy
Digital Strategy

About

I’m a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS’ multimedia capabilities. I’m proud to be an agent of change and have helped to reshape the agency as well as individual accounts and positioning for the future. In my years at Starcom, I led iconic brands including McDonald's, Kellogg, Disney Themeparks, Airbnb, and Allstate; winning Gold Lions and Effies for media effectiveness. I also became a local / regional media expert, planning and buying local media for P&G, and later highly localized media for Anthem Blue Cross and Airbnb. Since joining NOVUS, I’ve focused on helping evolve the agency with new service models, tools, and approaches. In my role, I focus on growing geospatial, multichannel media planning and buying; in my first three years, I helped take NOVUS from relative unknown to a Silver for Media Agency of the Year in Ad Age’s independent media awards.

Published content

Don’t fear the new: Taking calculated risks in advertising

article

For advertisers, our industry runs on an engine of creativity and challenging convention—both of which seem to be in short supply.

16 best practices to increase employee retention

expert panel

Implement these strategies to build stronger team morale and loyalty in 2024. In today's marketplace, when it comes to attracting and retaining staff members who want to invest their time and services for the long term, trust and transparency are required every step of the way. In addition, it's even more important to ensure that potential employees and employers are in alignment during the hiring process to begin with. Fostering a workplace culture that encourages regular team communication empowers staff members to voice any concerns as needed and feel recognized when they make a valuable contribution to help their department or company move forward. Below, experts fromFast Company Executive Board share 16 strategies to help employers improve employee retention rates in the coming new year.

Reviewing the agency review process: There’s a better way

article

Friendly advice for marketers to run a more effective pitch process. 

Going all-in for your clients: A uniquely human endeavor

article

Agencies need to be indispensable business partners, and that often means going above and beyond formally defined roles. Here are five tenets of client service that are more important today than ever.

13 reasons why leaning into the right business alliance is a must

expert panel

It takes a village to grow your company and thrive. When you are just starting out during the first few years of a new business operation, it may be instinctive to keep your head down and focus on how to thrive in your day-to-day workflow procedures and how to deliver customer satisfaction first and foremost. However, it's also just as important to engage in strategic partnerships and collaborations that can impact your company's growth potential. The end game is learning to work smarter, not harder. Leading experts from Fast Company Executive Board experienced positive results when they took advantage of untapped opportunities that moved their businesses forward. Below, they share 13 reasons why business leaders should keep an open mind to exploring new partnerships that may be a good fit right now.

ChatGPT won’t replace human-led strategy, but it will enhance it

article

As with any new development promising to change the world, generative AI is caught up in a bit of one step forward, two steps back. 

Company details

Novus Media

Company bio

NOVUS is an independent media agency that uniquely plans and buys media through the lens of geography. We offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types– TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results.

Industry

Marketing & advertising

Area of focus

Advertising
Digital Media
Media Planning

Company size

51 - 200