Rob Davis

Member Since 2022

Rob Davis

President and Chief Marketing Officer

Novus Media

Minneapolis-St. Paul Area

I’m a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS’ multimedia capabilities. I’m proud to be an agent of change and have helped to reshape the agency as well as individual accounts and positioning for the future. In my years at Starcom, I led iconic brands including McDonald's, Kellogg, Disney Themeparks, Airbnb, and Allstate; winning Gold Lions and Effies for media effectiveness. I also became a local / regional media expert, planning and buying local media for P&G, and later highly localized media for Anthem Blue Cross and Airbnb. Since joining NOVUS, I’ve focused on helping evolve the agency with new service models, tools, and approaches. In my role, I focus on growing geospatial, multichannel media planning and buying; in my first three years, I helped take NOVUS from relative unknown to a Silver for Media Agency of the Year in Ad Age’s independent media awards.


SKILLS

  • Advertising
  • Marketing Strategy
  • Digital Strategy

RECENT CONTENT

November 29th, 2022

ZIPping around with marketing data

While mail delivery has clearly declined over the years, the magical power and efficiency of ZIP codes can still be harnessed for a host of other marketing purposes.

November 21st, 2022

Here's how business owners can address critical customer concerns

Clients and customers are the lifeblood of company growth, so be willing to resolve differences amicably and meet them where they're at.


COMPANY INFO

Novus Media

NOVUS is an independent media agency that uniquely plans and buys media through the lens of geography. We offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types– TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results.


AREA OF FOCUS

  • Advertising
  • Digital Media
  • Media Planning

INDUSTRY

Marketing & advertising