Member Since September 2022
Skills
About
I’m a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS’ multimedia capabilities. I’m proud to be an agent of change and have helped to reshape the agency as well as individual accounts and positioning for the future. In my years at Starcom, I led iconic brands including McDonald's, Kellogg, Disney Themeparks, Airbnb, and Allstate; winning Gold Lions and Effies for media effectiveness. I also became a local / regional media expert, planning and buying local media for P&G, and later highly localized media for Anthem Blue Cross and Airbnb. Since joining NOVUS, I’ve focused on helping evolve the agency with new service models, tools, and approaches. In my role, I focus on growing geospatial, multichannel media planning and buying; in my first three years, I helped take NOVUS from relative unknown to a Silver for Media Agency of the Year in Ad Age’s independent media awards.
Rob Davis
Published content
expert panel
Here's how to introduce Innovation and team creativity alongside company standards. Oftentimes, in the business world, employees may be afraid to get creative or express themselves freely because they are certain their ideas will get shot down, especially if it's outside of traditional regulations. However, in the digital landscape that continues to evolve, company leaders must keep an open mind about potential ideas that may sound risky but could be exactly what is needed for the company to thrive in the long run at a rapid rate. Below, 11 members from Fast Company Executive Board each discuss one way employers can balance innovation with regulation to avoid stifling team creativity while ensuring safety and ethical standards.
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Here's how both agencies and organizations can make the most of the agency-client relationship.
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There are multiple “appointment TV” moments happening every week, but the days of monoculture are largely gone. Here's what that means for advertisers and marketers.
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Since ads are here to stay (especially for the platforms that let people pay more to avoid them), here’s some advice on how streaming platforms and advertisers can collectively bring value to consumers and each other.
expert panel
Apply these best practices to add your voice to the conversation and take your seat at the table. Whether you're launching your career in your industry of choice for the very first time or you're a new hire fulfilling your latest role, it may take some time to prove your worth on the job and gain the trust of your leaders, direct co-workers, and other cross-departmental teams. In theory, employers must ensure that leadership, from the top down, is creating a psychologically safe environment for their employees to feel heard and share ideas or concerns. But if the organization that you signed up for is not being proactive about putting policies in place to improve its company culture, experts from Fast Company Executive Board offer 20 best practices to assist aspiring leaders who want to enhance their chances of having a seat at the table in their workplace.
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For advertisers, our industry runs on an engine of creativity and challenging convention—both of which seem to be in short supply.
Company details
Novus Media
Company bio
NOVUS is an independent media agency that uniquely plans and buys media through the lens of geography. We offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types– TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results.