Robert Brill

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There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.

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Here's how managers can help their team showcase the added value they bring to the company and remain irreplaceable during tough economic times. As employee layoff announcements continue to loom across major industries, team leaders may be wondering how they can ensure the stability of their department's future at the company and avoid being replaced or eventually phased out. Here, 14 experts from Fast Company Executive Board weigh in on their best practices to help staff members stay proactive when it comes to highlighting their contributions to move the business forward long term.

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Remember that there is light at the end of the journey. There are ups and downs along every business journey, and you won't always see eye to eye with everyone sitting at the table. However, keeping an open mind being willing to take suggestions, and fostering a team dynamic that promotes inclusiveness, giving each team member a voice is a chance to boost team morale and support, especially when the company is facing challenges. Below, 15 experts from Fast Company Executive Board each provide one strategy to help leaders develop a healthy growth mindset that will enable them (and their teams) to embrace challenges and find solutions to their business or client's problems.

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Modern companies should think beyond traditional philanthropic efforts and find ways to make a real difference for the people they serve. As consumers become more focused on brands that practice corporate social responsibility, more and more companies are finding impactful ways to make a positive mark on their local communities. Forward-thinking businesses are spearheading work programs, offering financial assistance, and nurturing entrepreneurial talents in their neighborhoods. Here, Fast Company Executive Board members discuss the strategies companies can adopt to contribute to their local communities in an impactful way. Follow their recommendations to create a lasting and meaningful change in your community beyond your bottom line.

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Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

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Finding startup investment capital doesn't have to be an obstacle to your success. Securing the necessary investment funds to kickstart your venture can be a challenge that even the most capable entrepreneurs face. However, with the right networking strategies and preparation, startup founders can raise enough capital to reach their desired growth stage. Below, 15 Fast Company Executive Board members discuss a variety of methods and approaches budding entrepreneurs can utilize to access the funding they need. Here are their top-recommended strategies to turn your business dreams into a profitable reality.

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11 key areas that are crucial for business leaders to keep in-house if they want the company to stay on track. As digital solutions continue to become available, shifting tedious tasks and daily routines away from the leaders and staff members of small, medium, or large organizations, there are still certain business functions at a company—no matter what size— that should never be outsourced.  Below 11 Fast Company Executive Board members weigh in on what parts of the establishment managers and their teams must continue to oversee to ensure their continued success in the core business and mission they originally set out to achieve.

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Whether you're building a small, medium, or large business, developing a credible company reputation that potential clients and customers can rely on is what truly matters at the end of the day. If you are just starting in business, it's oftentimes difficult to book and retain your first major client if they're not familiar with your work.  Below, 20 Fast Company Executive Board members weigh in on the best ways to exceed customer expectations and create long-lasting loyalty—giving you the boost in credibility you need to win over potential clients.

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Do your team members possess these key characteristics?   The key to maintaining longevity in business is to hire the right people who can best represent your company and its core values. Whether it's someone who is excellent at forecasting what leadership should be focusing on for the future or an employee who does a great job keeping the team morale elevated with their high energy and daily motivation, staff members can make or break the company's long-term success.  Here, 13 Fast Company Executive Board members explore the type of talent and characteristics that are essential for leaders to bring on board to manage their company's operations and achieve growth objectives effectively.

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Consider these areas you may have overlooked. Your business, like many other companies, may be struggling to get ahead in an uncertain economy, but there is hope. You don't have to stay stuck. Pivoting from a negative mindset about what's to come in the future for your business is the first step. Now, you must put a practical plan into place that will help you strengthen your trust with loyal customers and promote brand re-engagement at the same time.  Here, 17 Fast Company Executive Board members propose their best practices to help turn the situation around in no time, even during a slow economy.

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Media buying is a missing piece between, strategy, brand, creative, and social media to get existing clients to entrust an agency with higher budgets and more responsibility.

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Don't fall prey to social media scammers who are targeting your company's IP identity. It's an exciting time to be working in a growing digital information age with innovators who are putting the smartest tech tools in the right hand of business leadership. Additionally, the potential to be at risk for the latest cyberattacks or other fraudulent social media activities can also be unsettling.  To avoid being another hacking victim, business teams have to stay educated on preventive measures and continue to monitor misuse. Below, 10 experts from Fast Company Executive Board share some of the best tips to help founders and CEOs protect their company's intellectual property from being impersonated under the radar and free from compromising situations.

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Get over yourself and trust your team. When you're a first-time entrepreneur who is trying to establish your company in the marketplace, there are plenty of responsibilities that will fall on your plate—anticipated or unexpected. You'll also need to maintain credible brand awareness, develop the right community of advocates to move your company ahead, and ensure repeat customers.  These challenges can be overwhelming if you don't have the right team in place. It's essential to build the strongest foundation of team leaders who can stand confidently and remain trustworthy in your absence. But your professional success also depends on your own ability to change old behavior patterns at work. To help guide your strategic action plan to improve workflow and remove distractions, Fast Company Executive Board members share advice on the 13 bad habits every start-up business owner may be guilty of at times and should eliminate from their daily routine hereafter.

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Be calm and professional in the workplace, so you can lead your employees by example. When you are dealing with team dynamics and diverse perspectives in the workplace environment, there are bound to be occasions when team leaders or co-workers disagree over the projected plans on an assignment or a decision that was made. In these cases, it's best for everyone involved to put the conversation on pause so they can take time to reflect on what's happening and refrain themselves from overreacting on the spot. Here are 13 suggestions from Fast Company Executive Board members to help agitated colleagues focus on the business at hand without losing their cool.

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When a personality trait is jeopardizing the establishment: 11 leaders weigh in on how to strike a balance that keeps your colleagues and company on track. If you do a quick Google search, one of the top 10 job interview questions is: "What are your biggest strengths?" It's an age-old question recruiters have been asking to help them determine whether to seal the deal with a potential candidate.  Making the offer to onboard a highly-qualified employee who is unafraid to take on new challenges, willing to pitch in when needed, give their all to the workplace, and demonstrates natural leadership skills, sounds like a no-brainer. But what happens when a strength suddenly turns into weakness—a major liability on the job? If colleagues are spreading themselves thinly and the company is complacent about setting up a sustainable system to enable daily workflow operations and processes to run smoothly, this is not atypical, especially when a company is thriving too quickly. Below, 11 Fast Company Executive Board members are sharing their best recommendations to ensure that the following strengths don't overwhelm your business.

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Don't play guessing games when it comes to building consumer trust and brand loyalty. Developing a brand's long-term success in any marketplace largely depends on a team's ability to strengthen healthy customer relationships and meet their ongoing needs. But if retention is thriving, then it is obvious the team must be doing something right.  On the contrary, how can a leader accurately gauge whether their team is truly hitting the mark, or if there is still room for improvement, so the company receives positive reviews while making a profit?  Here are 10 points that Fast Company Executive Board members have found useful when it comes to measuring their customers' satisfaction levels throughout the product or service journey. Try implementing these tips to provide invaluable insight into your business efforts moving forward.

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Follow these side-hustle business success strategies prior to stepping out on your own. Turning a part-time passion into a full-time paying career is no easy feat, especially if you are responsible for keeping the lights on through a regular 9-to-5. But maintaining your balance does not have to result in around-the-clock burnout. Make the start-up life a little easier on your grind by scaling back in certain areas of the gig business that can be outsourced or even automated. This will free up your limited time, energy, and other possible resources to focus on reaching your future entrepreneurial goals and aspirations. Based on their personal experiences and objectives, experts from Fast Company Executive Board are here to discuss some practical guidelines for turning your side hustle into a thriving and independent hit.

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It takes a special leadership skill set to successfully motivate and inspire employees that you don't see in person every day. Managing a remote team comes with its own set of unique challenges, especially for companies with remote employees located in different time zones. Employees may struggle to feel like they are a part of a team when working alone from home all day. They may struggle to feel heard without the option of an in-person open-door policy. They may also feel burned out from merging their work and living spaces. Great leaders anticipate problems like these and know how to respond in a way that benefits all. To that end, 15 Fast Company Executive Board members share their best tips for supporting remote employees. 

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These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content. Social media platforms like Instagram, Facebook and Twitter allow businesses and leaders to connect to prospective customers with the tap of a button or two. But using social media well has become a skill that leaders need to learn to meaningfully engage with customers. It's not enough to consistently post content; instead, your brand needs to take the time to respond to comments, create engaging posts that resonate with followers and learn more about the audience's needs. Here, 15 Fast Company Executive Board members explained the smartest ways to interact on social media to get the engagement you want. Follow their recommendations to drive more meaningful interactions with your online audience.