Member Since April 2023
Over the past 20 years, Rob has been on the front line of innovation in advertising, digital marketing, and branding. His groundbreaking work for GE's "Ecomagination" campaign and Obama's HopeActChange.com site created a new barometer for success in the industry and set the stage for a new form of strategic partnership between agency and client. Prior to creating Matter, Rob was founder and CEO of Syrup which he created in 1998. In 2007, he successfully navigated Syrup through their acquisition by LBi (now part of Publicis). Rob's client roster includes The White House, TED, Clinton Global Initiative, PUMA, GE, Abbott, Calvin Klein, NewsCorp, MTV/Viacom, Gucci Group, Christian Dior, L'Oréal, Speedo, Google, and AOL among others. Rob serves as an industry expert for Hyper Island, the Interactive Advertising Bureau (IAB), Sustainable Brands Conference, AIGA, The Art Director's Club, The One Club, NYU, and the League of Advertisers, and is often asked to appear as guest speaker on digital strategy and integrated advertising. He is a certified Shared Value Initiative Affiliate and is a mentor for Brazil-based technology accelerator 21212. Rob volunteers as a mentor for global entrepreneurial non-profit organization Endeavor.org and is the board chair for the non-profit Lineage Project.
Here's how to stay on top of changing trends and keep consumers satisfied with your brand. Although innovative technologies continue to evolve in order to keep up with changing consumer trends in the marketplace, sometimes it is still difficult for business leaders to gauge which way their particular client or potential customer may be leaning next. Over the years, the following experts from Fast Company Executive Board have also been impacted by changing consumer behavior patterns and preferences in their specific markets. Below, they share some best practices to help other leaders remain true to their brands while still meeting customer expectations.
A company's commitment to social impact—often seen in the wild as sustainable, ethical, compassionate, and responsible business behavior—has never been more important to consumers, investors, employees, and stakeholders across the board.
Your partners for the purpose economy. Matter Unlimited is a Certified B Corp situated at the intersection of culture, capital, and cause. We are ESG strategists, purpose-driven creatives, and impact-oriented storytellers helping organizations foster and promote a more just, equitable, and sustainable world.