Member Since 2022
Frontier Asset Management LLC
When Frontier Asset Management was founded at the turn of the millennium, Gary A. Miller, CFA, and I had a vision of a new frontier for the financial services industry. Our vision was to build quality investment strategies in Sheridan, Wyoming – not in a large financial center like New York City. And we wanted this new firm to embody the ethics and values that we, and the American frontier, hold true: living with integrity, choosing words carefully and standing behind what you say, staying clear-eyed, and managing risk head-on. We felt that too much of the investment industry was about making an easy sell – about doing what’s right for the company, not for the client, and then convincing people that it’s right for the client. We wanted to be different: We wanted to go that extra mile in everything we do – from the investments we build to the client service we provide – and to do what we feel is right for our clients and, in turn, their clients. Today, more than two decades later and with approximately $7 billion under management (as of November 2021), Frontier Asset Management has grown since our early days, but our company culture has stayed the same. We still believe in the power of hard work, doing what’s right for our clients and their clients, and being transparent, but now our larger size as a company enables us to accomplish even more. We've been able to hire more analysts, allowing us to dig into things we couldn't do before and expand our investments along with our sales. And we still don’t shy away from talking about downside risk. When I worked my way through college fighting forest fires, I learned the value of managing risk and tackling it head on. Similarly, at Frontier, we strive to gain every bit of upside that we can while minimizing risk for our clients’ clients. It makes me proud to be CEO. In my free time, I enjoy helping others – in ways such as serving on the board of our local senior center, and going to Juarez, Mexico, with Casa por Cristo to help build houses. I’m also a father of four, so you can often find me attending my kids’ soccer matches and cross-country meets, as well as spending time with my family backpacking and fishing.
Frontier Asset Management is an independent asset manager that supports and manages risk-managed strategies for the clients of financial advisors nationwide. We believe that advisors and investors deserve an asset manager who stands for something. At Frontier, what we stand for is helping advisors give their clients the best chance to achieve investment goals, in the way they want, while helping them seek ways to endure economic storms – an approach based on the same values found throughout our hometown of Sheridan, Wyoming. We were founded in 2000 by Gary Miller, CFA, with a focus on building a better way to manage investment assets. The mission was simple: Find ways to minimize loss for investors while seeking out the best opportunities for growth, and balancing those two objectives in a way that would allow financial advisors to create the best expected portfolios possible for those clients. In the decades since, Frontier has grown as financial advisors and wealth management firms have seen how our strategies serve their clients’ needs. We helped our partners see their clients through the downturns of 2008 and 2020, and we remain focused on our proprietary approach to developing risk-managed investment strategies. As of December 31, 2021, our assets under advisement were $7.2 billion.