Member Since 2021
Rodolphe Barrere
Potloc
Montreal, Canada Area
I founded Potloc with Louis Delaoustre as a response to a much-needed revamp to the way consumer research has been conducted up until now. As consumers changed behaviors during the past 2 decades due to globalization, the rise of mobile technologies, and interconnectivity, the opportunity to make these changes happen was unique. Potloc was born as a way to advance the methodology, using today’s technologies, and placing consumers at the heart of it all. Since we use social networks to deploy our surveys, we have access to insights of a new generation of consumers: Millennials, Gen Z, as well as other demographic and interest groups.
SKILLS
- Market Research
- Managing Startups
- Executive Leadership
RECENT CONTENT
November 16th, 2021
16 practical ways leaders can refine their communication skills
Good communication skills are an essential key to success for any professional, but especially so for leaders.
October 8th, 2021
As consumers turn to social media, so should your consumer research
With such a vast pool of potential respondents, researchers can use social sampling to reach any audience—niche or broad, B2B or B2C—anywhere in the world.
COMPANY INFO
Potloc
Trusted by the world’s leading brands and consulting firms, Potloc provides hyper-targeted consumer insights that help businesses understand the habits of their target audiences. Founded in 2014, Potloc has established a new standard in consumer research. Using social networks, we make data accessible, allowing businesses to connect with their communities. With over 70 million questions answered, Potloc helps businesses across the world solve their most complex problems. Headquartered in Montréal, Canada, Potloc has offices in the USA and Europe.
AREA OF FOCUS
- Consumer Research
- B2B Surveys
- Social Sampling
INDUSTRY
Marketing & advertising