Member Since June 2024
Skills
About
B2B marketing executive with 25+ years experience. CMO of the Year finalist (2023) and CMO to watch (2024). Founder of Thirdside and former CMO at Terra Dotta. Champions "just ask" approach to uncover customer journey blind spots. Advocates for human conversation as key differentiator. Active speaker, mentor, and advisor. MBA from Santa Clara University, BBA from Wilfrid Laurier University. Expertise: customer-centric strategies, research-driven marketing, revenue growth, change management.
Ron Carson
Published content
article
Successful expansion into new market segments isn't solely about having superior products or aggressive sales tactics. It's about truly understanding your new audience and aligning your entire go-to-market approach with their needs and expectations.
expert panel
Online platforms like LinkedIn provide opportunities for career professionals to gain a foothold while transitioning to new industries. Many professional skills translate well from one industry to another. For job seekers who are looking to change industries, it's important to be specific about how their professional experiences will help them be successful in their new chosen field. One way to do this is to leverage online platforms to showcase your expertise and transferrable skills. To help, 20 members of Fast Company Executive Board share strategies for translating existing skills into new career paths to stand out to potential employers. Follow their advice to build your professional network, showcase past projects, and provide thoughtful commentary on relevant topics to establish yourself in a new industry.
expert panel
Whether a company is struggling in a slow economy or its leaders want to focus more on investing in the smartest, low-cost resources, many business leaders agree that the growing technological advances in AI software have been a true game changer for organizations to reach their full local and global potential on a limited budget. However, with innovation often comes sacrifice. Below, 10 Fast Company Executive Board members discuss how business professionals can encourage their current and potential clients to continue investing in human capital with a combination of AI analytics to meet their project needs and business goals.
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Your customers are waiting to tell you what they want. In a world of AI-driven marketing, are you ready to take the radical step of simply listening?
Company details
Thirdside
Company bio
There are three sides to every story. Your side, Their side, and the Truth: The Thirdside. WHAT IF YOU COULD JUST ASK? Have you ever wished you could just ask your prospective customers what it would take to get them to buy? Or maybe you want to reach decision-makers in a closed-lost opportunity to find out why they chose a competitor over your solution. Or perhaps you want to reach a former customer to find out what went wrong. YOU CAN'T For a long list of reasons, you can’t ask your customers directly. Even if you could, they probably aren’t going to be as candid with you as you need them to be. BUT WE CAN As a neutral third party, we can approach your current, past, and potential future customers and can ask them literally anything – pricing, competitive intel, product features, sales tactics and more. And we get more candid answers than you can get on your own