Do I Qualify?
Ron Shamah's avatarPerson

Ron Shamah


New York, NY

Member Since May 2023


I am the global leader for Rightpoint, a Genpact company, which is resolutely focused on helping brands create a better experience for their people, products and their customers. We are in the middle of arguably the biggest economic and societal transformation this planet has ever seen, so being able to help organizations navigate this through experience is hugely rewarding. Here at Rightpoint we are building a business that is entrepreneurial, agile and, most importantly, attuned to our clients’ needs. My background has been in digital for longer than I care to remember. In the mid-nineties I came to the conclusion that this was where the best future opportunities lay. At the time, the internet was taking off at warp speed, so I got the chance to launch Citi’s first digital bank and it was a tremendous success, giving me a valuable lesson in creating products and marketing them to consumers. From Citi I moved to Sapient, where I thrived in an entrepreneurial environment, initially running the New York office, working my way up to CEO of Sapient Razorfish. I am still excited about how digital can create new opportunities for brands to connect with people. At the end of the day, it’s about human behaviour and aligning people with purpose, so is a fascinating place to continue to explore and build companies.

Published content

Investing in experience should be core to business strategy, not discretionary spend


Incorporating experience investments into your business strategy demonstrates a commitment to delivering value, building strong relationships, and driving growth.

Harnessing generative AI for a seamless total experience: A blueprint for business success


As generative AI continues to revolutionize industries, businesses can leverage its full potential by starting small, staying compliant, and setting guardrails.

Total experience transformation: Five strategies for a seamless customer and employee experience


Employee and customer experiences have an inherent overlap—one does not exist without the other.

Defining return on total experience: Seeing the impact of all your experience investments


Experience is a competitive advantage—one that every leader in business should acknowledge.

Unlocking Total Experience: The key to driving customer and employee satisfaction in today’s economy


As the pace of technological evolution accelerates and everyone’s expectations keep rising, it’s time to unite customer (CX), employee (EX), and product (PX) experiences into one seamless journey. We call this Total Experience.

Company details


Company bio

Rightpoint, a Genpact company, is a global experience leader. Over 700 employees across 12 offices work with clients to drive growth by delivering experiences that transform how people, technology and businesses interact. We call this Total Experience. Our diverse teams lead with empathy, data and creativity—always in service of experience. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens.