I am the global leader for Rightpoint, a Genpact company, which is resolutely focused on helping brands create a better experience for their people, products and their customers. We are in the middle of arguably the biggest economic and societal transformation this planet has ever seen, so being able to help organizations navigate this through experience is hugely rewarding. Here at Rightpoint we are building a business that is entrepreneurial, agile and, most importantly, attuned to our clients’ needs. My background has been in digital for longer than I care to remember. In the mid-nineties I came to the conclusion that this was where the best future opportunities lay. At the time, the internet was taking off at warp speed, so I got the chance to launch Citi’s first digital bank and it was a tremendous success, giving me a valuable lesson in creating products and marketing them to consumers. From Citi I moved to Sapient, where I thrived in an entrepreneurial environment, initially running the New York office, working my way up to CEO of Sapient Razorfish. I am still excited about how digital can create new opportunities for brands to connect with people. At the end of the day, it’s about human behaviour and aligning people with purpose, so is a fascinating place to continue to explore and build companies.