Member Since September 2022
Rory Read is Chief Executive Officer and a member of the Board of Directors of Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation. A proven leader, in this role he is focused on driving Vonage into its next era of growth, executing on its strategic vision of becoming a world-class Business SaaS company. Prior to joining Vonage, Rory was Chief Operating Executive, Dell. In this role, he applied his executive leadership strength and operational expertise to critical areas of the business, driving key transformational objectives. He was President and CEO of Virtustream, responsible for overseeing the strategic direction of the company, driving business execution excellence and extending Virtustream’s market leadership position as the mission critical cloud service and software partner of choice. Through a relentless focus on the customer, Rory grew the base of enterprises, strategic service providers and healthcare organizations worldwide that turn to Virtustream to support their multi-cloud and IT modernization journeys. Rory also served as Executive Vice President of Dell Technologies Boomi, a SaaS integration platform provider, helping drive hyper growth and market share gains in this critical integration platform segment. Previously, as Chief Integration Officer, Dell, Rory led the historic September 2016 transaction to combine Dell and EMC into the world’s largest privately controlled technology company. As Chief Operating Officer, Dell EMC, Rory was responsible for strategy, planning, operations and key transformational initiatives. And as President of Worldwide Commercial Sales, he built and managed Dell’s best-in-class sales engine, and delivered the strategy for Dell’s global channel, partner and direct sales efforts. Rory has more than three decades of global technology industry experience. Before joining Dell, he served as Chief Executive Officer, President and member of the Board of Directors of Advanced Micro Devices. During his tenure, he diversified the company’s portfolio to produce $2 billion in revenue from new businesses, initiated the next-generation Zen chip architecture and restructured AMD’s debt profile, returning the company to profitability. Rory also served as Chief Operating Officer and President at Lenovo, where he was responsible for driving growth, execution, profitability and performance across a Global 500 enterprise encompassing more than 160 countries. Additionally, Rory spent 23 years at IBM, serving in various leadership roles.
Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization. Launching a successful e-commerce-only business may sound ideal for entrepreneurs on the rise or seasoned business owners, who have been at it for a while and suddenly facing a budget crunch, but it's not as easy as it sounds. Creating user-friendly access to the products and services mobile customers love, is only one of many first steps to building brand recognition and consistency for clients willing to take the journey with your business for the long haul. Below, 13 Fast Company Executive Board members discuss some practical considerations that can make all the difference when deciding to go with an exclusively online presence to reach target consumers versus traditional brick-n-mortar.