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Roy Simmons

Executive VP & Chief Financial OfficerGE Lighting, a Savant company

Cleveland, OH

Member Since May 2022

Skills

Financial Analysis
Finance
Strategic Financial Planning

About

Senior Executive with over 19 years of experience with expertise in operational finance, financial planning and analysis, mergers & acquisitions, business development and controllership. Varied industry experiences across financial services, Industrial manufacturing & C-suite roles.

Published content

14 ways to engage customers at a pop-up shop or kiosk

expert panel

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service. Pop-up shops and kiosks can be an effective way for existing companies to engage with potential customers in new ways and generate additional buzz around their products and services. However, before they set up a new retail location, companies must consider several important factors. Setting your temporary retail shop up for success involves factors like choosing the right location, researching your target market, and setting clear objectives and metrics to track progress. Below, a panel of Fast Company Executive Board members explore these items more in-depth and provided guidance on how companies can launch a successful pop-up shop or kiosk.

13 ways companies can reduce waste and protect the environment

expert panel

It's easy to help your company do its part to create a more sustainable planet. It doesn't have to break the bank. Global environmental change, and the sustainability of our Earth, continue to be a rising topic of conversation in our personal and professional lives. If business owners, in particular, are looking for affordable ways to save the planet, they can start by assessing their company's carbon footprint beyond their walls and implementing small steps to improve their efficiency to make a better impact in their own community, first, and eventually worldwide. Below, 13 Fast Company Executive Board members share one easy, economical suggestion for business leaders who want to invest more of their time and resources into a "green-first" philosophy so they can cut waste as a company at-large.

12 tips to boost brand awareness and attract social influencers

expert panel

Business experts discuss their media communication strategies. If you're a rising brand in search of building relations with a high-profile figure on social media platforms, it may not be as difficult as you think to attract some initial attention if you approach these potential partners in the right manner. Instead of hoping that they'll possibly respond to your casual direct message, research who their official contact person is and write up a serious proposal.  But just like matrimony, it's all about the relationship and connectivity. It's an important business commitment to consider and neither party should ever take it lightly. Therefore, be honest about your intentions and see if it's a good match first before you (and the company) get involved. If you do your homework, be generous with your time, and make it less about, only you, in the end, it may end up being a tremendous win for all. Below, 12 Fast Company Executive Board members weigh in on the best approach to appeal to a social media influencer and get them on board as ambassadors to help promote what your business is offering. 

6 tips to help company leaders comply with the IRS

expert panel

Make sure your organization is ready when Uncle Sam comes knocking.  When your company has an appointment with the IRS, it can be very intimidating and something you should never take lightly. Therefore, it's a smart idea to connect with a tax attorney to obtain the proper guidance on how best to prepare.  In the meantime, six Fast Company Executive Board members share their best practices for how to handle an IRS audit or investigation. 

15 ways smaller brands can infuse philanthropy with their mission

expert panel

Try these simple ideas to build the right community partnerships that make a difference. When you're a small business owner just starting out in the marketplace, one way to expand your reach and build stronger, authentic community relationships is by paying it forward to others who are in need.  There are plenty of creative ways to get started if you begin to think outside of the box to develop a relatable tie-in that also builds on the company's mission and credibility. Below are 15 experts from Fast Company Executive Board to share their tips.

Company details

GE Lighting, a Savant company

Company bio

We’ve introduced new ages of lighting for over 130 years. Now, GE Lighting, a Savant Company, has never been stronger or brighter. We’ve embraced the mission to provide the best experience in home automation. We continue to see innovative ways light can do even more for you—from creating a showcase indoor garden to filling every room and fixture with wireless sound. We continue to help you easily design perfectly lit spaces and smart environments to live, work, and play. And we’re committed to bringing exceptional value and reliability to retail partners and consumers as #1 intelligent lighting and smart home company worldwide. The future of lighting is here. GE and Cync are trademarks of General Electric Company. Used under trademark license.

Industry

Technology

Company size

501 - 1,000