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Ryan Barry's avatarPerson

Ryan Barry


Boston, MA

Member Since November 2022


Market Research
Marketing Research
Competitive Analysis


I am passionate about building business the right way. Where people are empowered to be great, where products make peoples lives easier and where big hairy problems are tackled by teams daily without ego. My colleagues and I at Zappi have built a platform that empowers creators globally with smart, quick and actionable data and insight to inspire and validate their ideas. Zappi's automated consumer insights help creators make brands, advertising and product experiences that consumers love

Published content

Brands have lost their "why" data. Here’s the framework to get it back


In the digital era, “what” data is a commodity, but “why” data is gold dust.

AI will end the modern insights department—and make room for something better


The era where the insights department ran projects is coming to an end. Their jobs are no longer to survey. It's to be strategic.

The future of consumer insights: Welcome to the connected era


A seismic shift in consumer data is propelling us into a new era of insights that I’m calling The Connected Era.

The secret to business agility: People, processes, and technology


Suffice it to say, there is no linear path to scale in becoming agile, but with people, processes, and technology in place, businesses can move faster and more confidently and adapt to the inevitable change around them.

Company details


Company bio

We are a leading consumer insights enterprise platform designed for creators. If you're part of a team that creates brands, ads or innovative new products, then we think you're a creator. Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. Through working with some of the biggest brands in the world, we’ve built technology that lets you see your product innovations and advertising ideas through your consumers’ eyes so you can iterate, optimize, validate and learn — increasing your chances of in-market success. Zappi has been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for its engaging and inclusive workplace culture. With offices in Boston, London and Cape Town, we are a hybrid company where career growth is equitable for everyone, whether you do your best work fully remotely, from an office, or a mix of the two. Inspire your ideas and validate your creations so you can create work that people love — work that works. To find out more, visit



Area of focus

Automated Market Research
New Product Development
Quantitative Research

Company size

201 - 500