Member Since November 2022
Skills
About
I’m passionate about building businesses the right way—where people are empowered to excel, where products simplify lives, and where teams take on big, challenging problems every day without ego. At Zappi, my colleagues and I have developed a consumer insights platform that enables brands around the world to access smart, fast, and actionable data. With Zappi, brands can confidently inspire and validate their ideas, creating products, advertising, and experiences that consumers truly love.
Ryan Barry
Published content
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In the digital era, “what” data is a commodity, but “why” data is gold dust.
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The era where the insights department ran projects is coming to an end. Their jobs are no longer to survey. It's to be strategic.
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A seismic shift in consumer data is propelling us into a new era of insights that I’m calling The Connected Era.
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Suffice it to say, there is no linear path to scale in becoming agile, but with people, processes, and technology in place, businesses can move faster and more confidently and adapt to the inevitable change around them.
Company details
Zappi
Company bio
Zappi is a leading consumer insights platform that makes you smarter the more you use it. We help brands make every advertising and product idea better than their last through faster, more affordable, and better consumer insights. Our mission is to help businesses become truly consumer-centric by bringing consumers into every stage of the creative process. Zappi has been named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024 and was named one of the hottest martech companies by Business Insider. Our award-winning culture has been recognized by Fast Company, Comparably, Quirks, Great Place to Work, and more. A certified B-Corp, Zappi is committed to net-zero, fostering a diverse and equitable workplace, and using our technology to benefit the communities we serve. With over 300 employees in more than 13 countries, we are a hybrid company where career growth is equitable for everyone, whether you do your best work fully remotely, from an office, or a mix of the two.