Member Since 2022
Sara Varni
Attentive
San Francisco Bay Area
Sara is the CMO of Attentive, leading Strategic Global Marketing to further build the Attentive brand to reinvent business-to-consumer communication and commerce in the mobile age. With deep experience in the marketing and e-commerce industry, Sara has a strong background in scaling marketing teams in a fast-growth environment and driving demand for expanding markets and products. Most recently she was CMO at Twilio, responsible for growing the community of developers and bringing the company into the enterprise market. Previously, she led go-to-market strategy and positioning at Salesforce for over 10 years in various roles, including SVP of Product Marketing for its leading sales platform, Sales Cloud. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.
RECENT CONTENT
January 18th, 2023
13 ways to retain existing loyal clients—no matter what the market climate
Reassuring your customer base that you value their business and want them to succeed—whether they're up or down—is what really matters and builds better partnerships.
January 18th, 2023
Why luxury brands are thriving despite the economy—and what that means for marketers
Much like the quality items they produce, luxury brands have staying power. And through economic ups and downs, I expect to see them thrive as they continue to redefine luxury for the modern age.
November 7th, 2022
13 ways to strengthen your company's market optimization resources
Build a better business blueprint for higher-performance ratings and greater reach.
November 4th, 2022
14 tips to build brand awareness this holiday season (and beyond)
Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year.
September 19th, 2022
No time for panic, just planning: How marketers should approach holiday 2022
Consumer expectations are always evolving; taking a real-time look at trends and preferences is a must for marketers planning the holiday season.
August 4th, 2022
Here's why behavioral targeting promotions can strengthen business
Seven executives discuss the benefits of converting your advertising strategy to this one.
July 22nd, 2022
8 reasons to build a mobile-friendly business operation
Considering these factors may keep your company relevant in the industry.
June 29th, 2022
The cookies are crumbling. Now what for marketers?
What may look like a precipice today is really a staging area for the marketing breakthroughs that are about to happen.
June 17th, 2022
11 ways to develop a stronger client relationship
Try these techniques to foster open, productive, and positive conversations that benefit every stakeholder.
June 1st, 2022
13 ways to create memorable ad campaigns that build business
Here's how to stand out in a noisy marketplace.
COMPANY INFO
Attentive
attentive is a personalized text messaging platform for innovative brands, changing the way businesses & consumers interact.
INDUSTRY
Marketing & advertising