Sara Varni

Member Since 2022

Sara Varni



San Francisco Bay Area

Sara is the CMO of Attentive, leading Strategic Global Marketing to further build the Attentive brand to reinvent business-to-consumer communication and commerce in the mobile age. With deep experience in the marketing and e-commerce industry, Sara has a strong background in scaling marketing teams in a fast-growth environment and driving demand for expanding markets and products. Most recently she was CMO at Twilio, responsible for growing the community of developers and bringing the company into the enterprise market. Previously, she led go-to-market strategy and positioning at Salesforce for over 10 years in various roles, including SVP of Product Marketing for its leading sales platform, Sales Cloud. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.


November 7th, 2022

13 ways to strengthen your company's market optimization resources 

Build a better business blueprint for higher-performance ratings and greater reach.

November 4th, 2022

14 tips to build brand awareness this holiday season (and beyond)

Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year. 

September 19th, 2022

No time for panic, just planning: How marketers should approach holiday 2022

Consumer expectations are always evolving; taking a real-time look at trends and preferences is a must for marketers planning the holiday season.

August 4th, 2022

Here's why behavioral targeting promotions can strengthen business

Seven executives discuss the benefits of converting your advertising strategy to this one.



attentive is a personalized text messaging platform for innovative brands, changing the way businesses & consumers interact.


Marketing & advertising