Sara Varni

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Reassuring your customer base that you value their business and want them to succeed—whether they're up or down—is what really matters and builds better partnerships.  When the economy is low and the marketplace is uncertain, it's imperative for business teams to stay as connected to their clients and customers as possible, so they can continue to understand how to meet their current needs. And knowing that your company is still in their corner and wants to see them succeed is everything. Customer success teams play a major role in retaining existing loyal customers if they remain proactive and offer an empathetic ear in their outreach efforts to find relevant solutions to help clients weather the storm. By focusing on personalized messaging campaigns and affordable offers that go beyond expectations, target audiences will be more likely to stick around for the long haul knowing who truly had their back from day one. If you are looking for other methods to boost your clients' business potential—through the good times and bad, here are 13 tips from Fast Company Executive Board members that every leader and team should apply.

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Much like the quality items they produce, luxury brands have staying power. And through economic ups and downs, I expect to see them thrive as they continue to redefine luxury for the modern age.

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Build a better business blueprint for higher-performance ratings and greater reach. If you're finding it difficult to keep your company growing at a steady rate, then it's time to rethink your current strategy to optimize business influence in the marketplace. Humanizing your brand, through content that relates to where your target clients and consumers are, is a great way to build and secure better relations for the long term.  However, you'll also want to take a closer look at the data to analyze which tools need to be put into place to help the company produce the best outcomes. Below, 13 Fast Company Executive Board members share their advice to help leaders achieve their goals faster.

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Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year.  The holiday season is the perfect time to nurture your established brand relationships with loyal customers and clients and possibly develop some new ones. Whether your company is targeting B2C or B2B, it's also a chance to come up with other creative concepts to grab people's attention, make them smile, and show them that you truly care.  If you focus on the humanization of your company, highlighting the effectiveness of your employees, you'll connect effectively with the community at large. Here are 14 ways that Fast Company Executive Board members are successfully keeping their organizations in the public eye not only in November and December but throughout the entire year.

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Consumer expectations are always evolving; taking a real-time look at trends and preferences is a must for marketers planning the holiday season.

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Seven executives discuss the benefits of converting your advertising strategy to this one. Monitoring the web-browsing and buying behaviors of prospective clients may seem like an unconventional sales tactic but it's a strategy that many leaders are leaning on. Doing so may better inform the latest advertising campaign aimed to resonate most effectively with customers, addressing their needs to enhance their journey and retain their business.  Below, seven members of Fast Company Executive Board explain how behavioral targeting can improve the performance of your company's marketing and promotional methods in the long run.

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Considering these factors may keep your company relevant in the industry.  Mobile optimization has not only changed how consumers move through their personal lives, but it has also elevated the way C-Suite executives maintain their daily business workflow. If leaders intend to continue a steady sales funnel that is flowing with new prospects, then it's also key to engage in digital platforms that enable them to meet customers exactly where they are at—and on the go. Below, Fast Company Executive Board members discuss eight areas in the digital landscape that can increase a company's exposure and growth potential in today's marketplace.

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What may look like a precipice today is really a staging area for the marketing breakthroughs that are about to happen.

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Try these techniques to foster open, productive, and positive conversations that benefit every stakeholder. Your ability and willingness to understand your client's wants and needs are essential if you want to remain in business and continue to build a solid foundation for your brand. But, remember that maintaining a reliable reputation in the industry has everything to do with human relationships and how you treat the people you interact with on a daily basis. So, the more your company is able to make the lives of its customers easier and meet their needs, you are more likely to win their trust and business for the long term, whether there is a challenge to help them overcome or a victory to be celebrated. Below, Fast Company Executive Board members share their most useful strategies to promote customer satisfaction and create a win for all.

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Here's how to stand out in a noisy marketplace. Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. If you want to make the most of your marketing investment, then focus on the pulse of consumer behavior patterns and where they need the most attention. In addition, connecting emotionally and socially with your target audience members will keep them coming back to your brand everytime if you continue to share a purpose that they can relate to wholeheartedly. Below, 13 Fast Company Executive Board members share some best practices of how you can implement more creativity in your promotions and bring targeted audience members together who will support you every time.