Sara Varni

Member Since 2022

Sara Varni



San Francisco Bay Area

Sara is the CMO of Attentive, leading Strategic Global Marketing to further build the Attentive brand to reinvent business-to-consumer communication and commerce in the mobile age. With deep experience in the marketing and e-commerce industry, Sara has a strong background in scaling marketing teams in a fast-growth environment and driving demand for expanding markets and products. Most recently she was CMO at Twilio, responsible for growing the community of developers and bringing the company into the enterprise market. Previously, she led go-to-market strategy and positioning at Salesforce for over 10 years in various roles, including SVP of Product Marketing for its leading sales platform, Sales Cloud. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.


August 4th, 2022

Here's why behavioral targeting promotions can strengthen business

Seven executives discuss the benefits of converting your advertising strategy to this one.

July 22nd, 2022

8 reasons to build a mobile-friendly business operation

Considering these factors may keep your company relevant in the industry. 

June 29th, 2022

The cookies are crumbling. Now what for marketers?

What may look like a precipice today is really a staging area for the marketing breakthroughs that are about to happen.

June 17th, 2022

11 ways to develop a stronger client relationship

Try these techniques to foster open, productive, and positive conversations that benefit every stakeholder.



attentive is a personalized text messaging platform for innovative brands, changing the way businesses & consumers interact.


Marketing & advertising