Member Since April 2022
Sara is the CMO of Attentive, leading Strategic Global Marketing to further build the Attentive brand to reinvent business-to-consumer communication and commerce in the mobile age. With deep experience in the marketing and e-commerce industry, Sara has a strong background in scaling marketing teams in a fast-growth environment and driving demand for expanding markets and products. Most recently she was CMO at Twilio, responsible for growing the community of developers and bringing the company into the enterprise market. Previously, she led go-to-market strategy and positioning at Salesforce for over 10 years in various roles, including SVP of Product Marketing for its leading sales platform, Sales Cloud. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.
While the holiday season looks more complex than ever for marketers, it continues to hold the most potential for customer acquisition and loyalty.
Oct 20, 2023
If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well. Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.
Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company. “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.
Sep 14, 2023
11 tips that will elevate your brand at the next event. How can company representatives leave a desirable impression when attending the annual conference circuit, whether on-site or virtually? Designing merchandise giveaways that speak directly to the brand's mission and core values is one way to attract the attention of conventiongoers, but it can't be run-of-the-mill items that will end up in the trash (or disregarded online) at the end of the day. That would be a poor return on investment. Instead, lean toward sustainable products that have the biggest potential to come in handy for attendees—same time next year. Below, 11 Fast Company Executive Board members share best practices for how to use merchandise opportunities to build brand awareness and why it works for them.
Why and how you should be taking advantage of SMS marketing.
Consider these areas you may have overlooked. Your business, like many other companies, may be struggling to get ahead in an uncertain economy, but there is hope. You don't have to stay stuck. Pivoting from a negative mindset about what's to come in the future for your business is the first step. Now, you must put a practical plan into place that will help you strengthen your trust with loyal customers and promote brand re-engagement at the same time. Here, 17 Fast Company Executive Board members propose their best practices to help turn the situation around in no time, even during a slow economy.
attentive is a personalized text messaging platform for innovative brands, changing the way businesses & consumers interact.