Scott Baradell

Member Since 2021

Scott Baradell

Founder and CEO

Idea Grove

Dallas/Fort Worth Area

Trust expert Scott Baradell is editor of the online publication Trust Signals, author of the upcoming book Trust Signals: Brand Building in a Post-Truth World, and founder and CEO of Idea Grove, a unified PR and marketing boutique for B2B technology companies. Idea Grove has ranked three times as an Inc. 5000 company and was named 2020 Small Agency of the Year by the Dallas chapter of the Public Relations Society of America. Before founding Idea Grove as a solo consultancy in 2005, Scott gained significant experience as a communicator and leader at Fortune 1000 companies. Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp., a diversified media company with 2004 revenues of more than $1.5 billion. Prior to Belo, Scott served as vice president of corporate communications for PageNet, a wireless communications company with 1999 revenues of $1 billion. Scott also co-founded Brightpod, a venture-funded technology consulting company acquired by InPhonic in 2001. In addition to his executive experience, Scott, a former senior reporter for the Dallas Times Herald, is a distinguished writer. His writing has earned awards from the International Association of Business Communicators, Texas Public Relations Association, Associated Press Managing Editors of Texas, and Virginia Press Association, among other organizations. Scott has an MBA from Southern Methodist University and a Bachelor of Arts from the University of Virginia, where he was an Echols Scholar and honors graduate. He maintains an APR designation from the Public Relations Society of America. Specialties: branding and identity, brand positioning, social media, blogs, marketing communications, public relations, inbound marketing


SKILLS

  • Integrated Marketing
  • Online Marketing
  • Social Media

RECENT CONTENT

September 27th, 2022

Four marketing mistakes you might be making (and how to avoid them)

Once you have a good understanding of your target audience, you can create marketing campaigns that are more likely to resonate with them.

August 22nd, 2022

How content creators can keep readers engaged through their subheadings

To earn actual readership, you need to hook and rehook your readers throughout your articles and blog posts.

July 18th, 2022

How to launch a successful marketing campaign in seven steps

Though they can seem like a monumental undertaking, marketing campaigns are essential for running a successful modern business.

March 28th, 2022

How to partner with the right PR agency in business

13 questions to ask before you sign up with a public relations firm.


COMPANY INFO

Idea Grove

Idea Grove is a unified PR and marketing firm focused on building, growing and protecting B2B and technology brands. The agency is based in Dallas with clients nationwide.


AREA OF FOCUS

  • Public Relations
  • Brand Marketing
  • Content Creators

INDUSTRY

Marketing & advertising