Member Since July 2021
Trust expert Scott Baradell is editor of the online publication Trust Signals, author of the upcoming book Trust Signals: Brand Building in a Post-Truth World, and founder and CEO of Idea Grove, a unified PR and marketing boutique for B2B technology companies. Idea Grove has ranked three times as an Inc. 5000 company and was named 2020 Small Agency of the Year by the Dallas chapter of the Public Relations Society of America. Before founding Idea Grove as a solo consultancy in 2005, Scott gained significant experience as a communicator and leader at Fortune 1000 companies. Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp., a diversified media company with 2004 revenues of more than $1.5 billion. Prior to Belo, Scott served as vice president of corporate communications for PageNet, a wireless communications company with 1999 revenues of $1 billion. Scott also co-founded Brightpod, a venture-funded technology consulting company acquired by InPhonic in 2001. In addition to his executive experience, Scott, a former senior reporter for the Dallas Times Herald, is a distinguished writer. His writing has earned awards from the International Association of Business Communicators, Texas Public Relations Association, Associated Press Managing Editors of Texas, and Virginia Press Association, among other organizations. Scott has an MBA from Southern Methodist University and a Bachelor of Arts from the University of Virginia, where he was an Echols Scholar and honors graduate. He maintains an APR designation from the Public Relations Society of America. Specialties: branding and identity, brand positioning, social media, blogs, marketing communications, public relations, inbound marketing
Don't let your physical or mental health go by the wayside. Landing a remote career opportunity with a great company may seem like the ideal solution to help busy employees navigate their current circumstances, especially for those in need of additional resources to balance a job that they truly love with caregiving responsibilities or other challenges they may be facing at home. However, it's more than essential to make the most of what a true work-life balance should look like when the lines begin to blur. Based on their own remote work experiences, 18 Fast Company Executive Board members offer their top suggestions for promoting the best physical and mental health possible while working remotely. To keep moving and stay engaged with others, try the following.
Changing your mindset will enable you to achieve more success. In the workplace (and in life), it's perfectly human to sometimes obsess over the three Cs—competing, comparing, and complaining—when it comes to dealing with others and reviewing how our own accomplishments or failures stack up. It becomes a much bigger problem when an individual chooses to stay stuck in that mindset because it can hinder them from moving forward in their career and personal life. Below, 19 members from Fast Company Executive Board share what lessons they've learned from their ability to overcome patterns of previous self-doubt, and how they were able to forge ahead to a better path of success.
Implement these strategies for start-up success. It's tough out there when you are trying to build brand recognition and rise above the noise. When you are just starting out in the marketplace as a business owner, how do you attract loyal clients and partnership deals? Below, 14 Fast Company Executive Board members discuss the most important factors in developing the brand identity that you want to be known for. Once your leadership team establishes that, it's essential that you continue to stand on the reputation that you want to build.
Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations.
Does your company practice what it preaches, consistently? When you are trying to build or maintain a successful business, it's important to make sure that the company's core values are consistently being reflected in everything that it does. As a leader, it's impossible to be everywhere at once. Refusing to delegate specific tasks to free up your time to focus on other priorities will lead to burnout. Ensuring your company's reputation is living up to its standards starts with hiring the right team of representatives. Below, 13 Fast Company Executive Board members share other methods that work for them.
Industry experts weigh in on the tips that keep their companies (and mindsets) growing successfully. As a business owner or manager, who is responsible for leading a team to successful bottom-line results, quarter over quarter, it's easy to get stuck in a silo mindset or let fear and anxiety take over—having you falsely assume that every other company or leader has the secret to business growth and high-performance teams all figured out. On the contrary, you are not alone in your ability to face and overcome various obstacles head-on. And you'll be grateful for it along the way. To prove the point, a panel of experts from Fast Company Executive Board admits to having their fair share of ups and downs throughout their career journey to leadership. In this topic of discussion, they share one personal life lesson and what it has taught them most about how to become a better leader for the staff members and companies that they represent.
Idea Grove is a unified PR and marketing firm focused on building, growing and protecting B2B and technology brands. The agency is based in Dallas with clients nationwide.