Scott Baradell

Member Since 2021

Scott Baradell

Founder and CEO

Idea Grove

Dallas/Fort Worth Area

Trust expert Scott Baradell is editor of the online publication Trust Signals, author of the upcoming book Trust Signals: Brand Building in a Post-Truth World, and founder and CEO of Idea Grove, a unified PR and marketing boutique for B2B technology companies. Idea Grove has ranked three times as an Inc. 5000 company and was named 2020 Small Agency of the Year by the Dallas chapter of the Public Relations Society of America. Before founding Idea Grove as a solo consultancy in 2005, Scott gained significant experience as a communicator and leader at Fortune 1000 companies. Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp., a diversified media company with 2004 revenues of more than $1.5 billion. Prior to Belo, Scott served as vice president of corporate communications for PageNet, a wireless communications company with 1999 revenues of $1 billion. Scott also co-founded Brightpod, a venture-funded technology consulting company acquired by InPhonic in 2001. In addition to his executive experience, Scott, a former senior reporter for the Dallas Times Herald, is a distinguished writer. His writing has earned awards from the International Association of Business Communicators, Texas Public Relations Association, Associated Press Managing Editors of Texas, and Virginia Press Association, among other organizations. Scott has an MBA from Southern Methodist University and a Bachelor of Arts from the University of Virginia, where he was an Echols Scholar and honors graduate. He maintains an APR designation from the Public Relations Society of America. Specialties: branding and identity, brand positioning, social media, blogs, marketing communications, public relations, inbound marketing


  • Integrated Marketing
  • Online Marketing
  • Social Media


December 2nd, 2021

14 strategies to get your content in front of the right audience

The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.

November 17th, 2021

What does your company’s brand say about it?

As Jeff Bezos once said, "A brand for a company is like a reputation for a person."

October 18th, 2021

15 ways a CEO can build a personal online reputation that boosts their business

When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully.

October 4th, 2021

Ask your PR firm to dig deeper to achieve meaningful results

Here are three ways you should leverage your PR firm to supercharge your marketing results.


Idea Grove

Idea Grove is a unified PR and marketing firm focused on building, growing and protecting B2B and technology brands. The agency is based in Dallas with clients nationwide.


  • Public Relations
  • Brand Marketing
  • Content Creators


Marketing & advertising