Member Since 2021
Scott Baradell
Idea Grove
Dallas/Fort Worth Area
Trust expert Scott Baradell is editor of the online publication Trust Signals, author of the upcoming book Trust Signals: Brand Building in a Post-Truth World, and founder and CEO of Idea Grove, a unified PR and marketing boutique for B2B technology companies. Idea Grove has ranked three times as an Inc. 5000 company and was named 2020 Small Agency of the Year by the Dallas chapter of the Public Relations Society of America. Before founding Idea Grove as a solo consultancy in 2005, Scott gained significant experience as a communicator and leader at Fortune 1000 companies. Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp., a diversified media company with 2004 revenues of more than $1.5 billion. Prior to Belo, Scott served as vice president of corporate communications for PageNet, a wireless communications company with 1999 revenues of $1 billion. Scott also co-founded Brightpod, a venture-funded technology consulting company acquired by InPhonic in 2001. In addition to his executive experience, Scott, a former senior reporter for the Dallas Times Herald, is a distinguished writer. His writing has earned awards from the International Association of Business Communicators, Texas Public Relations Association, Associated Press Managing Editors of Texas, and Virginia Press Association, among other organizations. Scott has an MBA from Southern Methodist University and a Bachelor of Arts from the University of Virginia, where he was an Echols Scholar and honors graduate. He maintains an APR designation from the Public Relations Society of America. Specialties: branding and identity, brand positioning, social media, blogs, marketing communications, public relations, inbound marketing
SKILLS
- Integrated Marketing
- Online Marketing
- Social Media
RECENT CONTENT
March 24th, 2023
How to fix a negative business reputation online
Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe.
September 27th, 2022
Four marketing mistakes you might be making (and how to avoid them)
Once you have a good understanding of your target audience, you can create marketing campaigns that are more likely to resonate with them.
August 22nd, 2022
How content creators can keep readers engaged through their subheadings
To earn actual readership, you need to hook and rehook your readers throughout your articles and blog posts.
July 18th, 2022
How to launch a successful marketing campaign in seven steps
Though they can seem like a monumental undertaking, marketing campaigns are essential for running a successful modern business.
March 28th, 2022
How to partner with the right PR agency in business
13 questions to ask before you sign up with a public relations firm.
March 17th, 2022
8 Consumer habits that will change your online content
When it comes to their web browsing, most people are a little lazy.
February 3rd, 2022
9 tips that cultivate team (and individual) creativity
If you're going through a rough patch generating new ideas for your next big launch, consider these tried and true methods.
February 3rd, 2022
How to defuse a tense business situation and stop stressing
Here are 12 tactics to help you remain level-headed in the heat of the moment.
January 27th, 2022
Don't skimp on these 15 expenses (even when money is tight)
No matter how limited your business budget is, every company should find room for these essential line items.
January 26th, 2022
7 effective strategies for managing your brand and culture
Today's leaders must set the tone for a company's branding and culture, and champion values that are important to their employees.
January 24th, 2022
7 clear signs you should walk away from a project
Knowing when to stop a project that isn't going anywhere is an important skill every leader should develop.
January 13th, 2022
16 signs of a toxic work environment (and how to address the root issue)
Negativity on the job leads to critical issues for leadership and their staff members.
January 11th, 2022
The specialist versus integrated agency debate
Think a jack of all trades is a master of none? Not so fast.
January 10th, 2022
14 ways to gauge customer satisfaction
If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services.
December 2nd, 2021
14 strategies to get your content in front of the right audience
The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.
November 17th, 2021
What does your company’s brand say about it?
As Jeff Bezos once said, "A brand for a company is like a reputation for a person."
October 18th, 2021
15 ways a CEO can build a personal online reputation that boosts their business
When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully.
October 4th, 2021
Ask your PR firm to dig deeper to achieve meaningful results
Here are three ways you should leverage your PR firm to supercharge your marketing results.
September 7th, 2021
Three essentials to strong agency-client relationships
Regardless of your predisposition, building and maintaining good client relationships are vital to agency success.
September 3rd, 2021
Ambitious goals for your company? 14 secrets to building the workflows to reach them
To accomplish a challenging goal, you've got to have the right game plan for your team.
August 27th, 2021
Want a following of loyal fans? 15 ways to build an engaging customer community
Building a successful brand is all about creating and engaging a community around your business.
August 20th, 2021
15 ways leaders can set a bad example for their teams
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
August 19th, 2021
7 smart hiring strategies to help you build a great team in the gig economy
Even in the growing gig economy, your business can still find ways to attract and retain top talent.
COMPANY INFO
Idea Grove
Idea Grove is a unified PR and marketing firm focused on building, growing and protecting B2B and technology brands. The agency is based in Dallas with clients nationwide.
AREA OF FOCUS
- Public Relations
- Brand Marketing
- Content Creators
INDUSTRY
Marketing & advertising