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Scott Tait

COOStartup Science

San Diego, CA

Member Since September 2022


Strategic / Design Thinking

Published content

12 ways companies can compete in the talent acquisition market

expert panel

Utilize these strategies to win over the job candidate you have your hopes on. In the fall of 2022, it's still a candidate's market. Leading employers must bring their A-game to the table if they want to compete successfully for the best talent around. But it's more than just offering to pay a higher salary or simply throwing in a few superficial perks.  And while it's true that a start-up brand may have a tougher time attracting new hires, with limited resources, compared to larger establishments in the industry, that doesn't always result in a missed opportunity to secure the right person to fill the department's needs. Now more than ever, creating a healthy, flexible, and inclusive work atmosphere is one place they can begin to build the process of developing a unique and compelling appeal in the workplace.  Here are 12 ideas, courtesy of Fast Company Executive Board experts, to keep your company on a potential employee's shortlist.

11 social media sales funnel strategies for brands to consider

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Apply these practical solutions to finding loyal patrons who are willing to support your company—financially—for the long term. How can business marketers easily convert emoji-likes into "real" buyers of their products and services? In the business world, the bottom line is that having a million followers on your social media pages doesn't necessarily add up to an immediate bump in quarterly sales.  You have to work for it, hard, if you want your establishment to become a true financial success, beyond comments or social gratification. To win consumer confidence and build their trust and loyalty, try putting yourself out there by sharing your brand's authentic voice. Then create educational content about your company's "why" for potential and existing customers. Avoiding the mistake of being too salesy is another fine way to strengthen B-2-C relationships over time. Below, 11 Fast Company Executive Board members provide other leaders with their tried and true methods for engaging with "friends" across digital platforms, encouraging them to go one step further through the sales funnel—putting their money where they spend most of their (social) time.

Company details

Startup Science

Company bio

Startup Science improves entrepreneur success by providing world-class, practical education that's delivered on-demand through each phase of the startup lifecycle, from idea to exit. Entrepreneurs learn as they build their startup. It also provides discounted services and software like: automated marketing sizing, grant searches, access to 250,000+ vetted investors and accelerators, $1M+ in founder incentives, and visibility into the needs of corporate participants. It is evolving to allow entrepreneurs to connect their various support software, and run their business from a single platform. AI tools identify and alert founders when they may have increased risk, and help navigate them back to safety. It has already been adopted by thousands of startups, 21 universities, 3 economic development departments, 21 accelerators and non-profits. We also launched the pilot Fulbright Entrepreneurship Initiative partnership in 2024.



Area of focus

Social Entrepreneurship
Venture Capital

Company size

51 - 200