Member Since October 2024
Skills
About
Shaheen Yazdani is the co-founder and managing partner at Intercept, a leading B2B marketing agency serving the global technology sector. Her enterprise group delivers award-winning sales and marketing strategies for some of the world’s largest technology companies. Recently, she launched Intercept Scale, an innovation arm that brings enterprise marketing best practices to mid-market and scale-up tech companies through AI-powered workflows, making these proven strategies more accessible. Named one of WXN’s Top 100 Most Powerful Women, Shaheen also serves on several boards, driving innovation and growth across industries.
Shaheen Yazdani
Published content
expert panel
To blog or not to blog—if you're leaning toward the former, follow these tips to maximize your content's impact. Many businesses use blogs to share their insights, boost SEO, and connect with their target audience. Similarly, newsletters—which often include links and information from blog content—can put businesses top-of-inbox and top-of-mind for readers. However, simply publishing a blog or newsletter won't guarantee success; you'll need to carefully consider your content and overall approach. Below, the members of Fast Company Executive Board share the top benefits of business blogs and newsletters. They also discuss tried-and-true strategies for keeping your content fresh and interesting over time, ensuring your blog and/or newsletter continues to make its intended impact week after week.
expert panel
Here's how to show your customers appreciation without breaking the bank. Showing genuine appreciation can go a long way in building lasting relationships with customers and clients. Small but thoughtful gestures can make a big impact for companies on a limited budget and keep customers feeling valued year-round. Here, Fast Company Executive Board members share what you can offer to show how much you value their loyalty while being mindful of your budget. From personalized messages to exclusive access and special perks, there are many ways businesses can express gratitude and strengthen connections without a large expense.
Company details
Intercept
Company bio
Intercept is a leading B2B marketing agency specializing in sales and marketing solutions for the global technology sector. The company works with some of the world’s largest technology brands, delivering award-winning strategies that drive business growth. Through its innovation arm, Intercept Scale, the agency extends its expertise to mid-market and scale-up tech companies, making enterprise-level marketing practices accessible via AI-powered workflows. Intercept combines strategic insight with cutting-edge technology to help clients stay ahead in a rapidly evolving marketplace.