Member Since March 2024
Skills
About
Shannon is an accomplished marketing leader and Senior Vice President of Creative at StudioNorth, a thriving B2B Brand and Marketing agency based in Chicago, IL. With a focus on results, Shannon leads a talented team of content creators who develop impactful brand strategies and execute full-funnel marketing campaigns for clients. She understands the power of storytelling and is passionate about infusing a brand's heart and soul into their marketing communications, believing it’s the only way to create authentic connections with audiences. With over 20 years of experience, Shannon has established a remarkable track record collaborating with Fortune 500 companies in both the B2B and B2C sectors, as well as renowned non-profit organizations. While specializing in B2B marketing, she prioritizes a human-to-human (H2H) approach. Her expertise has been sought after by major global tech brands such as Lenovo, Microsoft, Logitech, CDW, and LinkedIn. Shannon excels in translating marketing strategies into compelling creative outputs that engage audiences and drive sales. Shannon's depth of expertise encompasses creative strategy, agency creative operations, brand development and activations, global digital marketing, innovative ideas, creative direction, people management, and channel marketing. Her leadership style fosters a positive work culture that prioritizes creative health and emphasizes employee growth and development. She encourages her team to leverage data, think innovatively, and push the boundaries of creativity. Shannon's is committed to serving the marketing community. She is actively involved in several marketing communities including the American Marketing Association, Sunday Dinner, Fast Company Executive Board, and Design Dept. (AI for Design). She has dedicated five years of voluntary service on the board of the American Marketing Association, Chicago, including a term as President. Under her leadership, she revamped the chapter's annual strategic plan with SMART goals and enduring strategic initiatives that continue to serve as the foundational plan today. Her 15-person board also pioneered the chapter's inaugural DEI committee and earned the prestigious Silver Chapter of the Year award in 2022. Shannon's team has received numerous accolades for their exceptional work, including the MUSE Awards, Davey Awards, Telly Awards, Healthcare Advertising Awards, B2B Elevation Awards, IAC Awards, and BrandSmart recognition. Their work has been featured in industry publications like Graphis, Mohawk Connects, and UnderConsideration. StudioNorth has also been honored as the Agency of the Year in the Healthcare IT industry. As a highly accomplished speaker, Shannon captivates audiences with her insights on brand and creative topics. She is sought after for her expertise in leading workshops on brand and marketing planning, sharing her wealth of knowledge and empowering others in the industry. For Shannon, success is not about awards or accolades. She believes that true success lies in embodying values such as kindness, respect, and positivity. By fostering an environment that embraces these principles, she cultivates a culture where creativity flourishes and exceptional achievements are celebrated.
Shannon Lee
Published content
expert panel
Charisma can't always be taught, but leaders can still make a big impact without it. Not every impactful leader is a naturally charismatic "people-person." At its core, leadership is about connecting with and inspiring others, and this can be done through various approaches. Here, Fast Company Executive Board members explore how leaders can make a positive impact without forced charisma. If you’re a more reserved or introverted person, these helpful strategies can help you make a meaningful and positive impact on your team just by being yourself.
expert panel
Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.
expert panel
Here's how to identify, recruit, and nurture the right people to share your company's impact. As it becomes even more competitive for brands to showcase their unique ability to provide consumer value over similar products and services, storytelling continues to grow as a key component in how companies deliver their narratives to current and prospective clients. What better way to leverage an organization's background, mission, goals, and achievements than through a dedicated affiliate program featuring brand ambassadors who are just as passionate about all the things the brand represents and how it has made a difference in their lives? If you're ready to launch an affiliate or brand ambassador program to elevate your business offerings in the marketplace here are 10 ideas to consider, courtesy of Fast Company Executive Board members.
expert panel
Apply these strategies to leave a lasting impression. Whether you are striving to expand your personal or professional network, it's essential to create and nurture relationships that are not transactional. This is because, nine times out of ten, the majority of people will typically engage with people they feel confident around, can trust, and truly relate to in and outside of the marketplace. Here, 13 Fast Company Executive Board members each share their strategy to help industry professionals utilize networking to drive their business or individual career objectives forward, tactfully and authentically.
expert panel
Putting these solutions into practice can increase employee productivity, collaboration, and communication. One of the best benefits of hybrid-remote work opportunities is the flexibility given to change your workspace environment as needed. But whether employees are required to be at the office headquarters three days a week or are working remotely every day, the management team needs to keep team morale up and communication flowing to help the company succeed. Below, 17 experts from Fast Company Executive Board each provide one creative way company leaders can redesign their physical or virtual workspace to increase team productivity and motivation.
Company details
StudioNorth
Company bio
A B2B company’s B2B company, StudioNorth is one of the fastest-growing B2B marketing agencies in the US. They partner with tech, healthcare, and software companies to cut through the noise with data-driven strategy and knockout creative. StudioNorth specializes in strategy, design, digital, branding, content, B2B, video production, events, and social media