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Shannon Lee

Senior Vice President, CreativeStudioNorth

Chicago, IL

Member Since March 2024

Skills

Creative Strategy
Brand Design and Strategy
Digital Marketing

About

Shannon is an accomplished marketing leader and Senior Vice President of Creative at StudioNorth, a thriving B2B Brand and Marketing agency based in Chicago, IL. With a focus on results, Shannon leads a talented team of content creators who develop impactful brand strategies and execute full-funnel marketing campaigns for clients. She understands the power of storytelling and is passionate about infusing a brand's heart and soul into their marketing communications, believing it’s the only way to create authentic connections with audiences. With over 20 years of experience, Shannon has established a remarkable track record collaborating with Fortune 500 companies in both the B2B and B2C sectors, as well as renowned non-profit organizations. While specializing in B2B marketing, she prioritizes a human-to-human (H2H) approach. Her expertise has been sought after by major global tech brands such as Lenovo, Microsoft, Logitech, CDW, and LinkedIn. Shannon excels in translating marketing strategies into compelling creative outputs that engage audiences and drive sales. Shannon's depth of expertise encompasses creative strategy, agency creative operations, brand development and activations, global digital marketing, innovative ideas, creative direction, people management, and channel marketing. Her leadership style fosters a positive work culture that prioritizes creative health and emphasizes employee growth and development. She encourages her team to leverage data, think innovatively, and push the boundaries of creativity. Shannon's is committed to serving the marketing community. She is actively involved in several marketing communities including the American Marketing Association, Sunday Dinner, Fast Company Executive Board, and Design Dept. (AI for Design). She has dedicated five years of voluntary service on the board of the American Marketing Association, Chicago, including a term as President. Under her leadership, she revamped the chapter's annual strategic plan with SMART goals and enduring strategic initiatives that continue to serve as the foundational plan today. Her 15-person board also pioneered the chapter's inaugural DEI committee and earned the prestigious Silver Chapter of the Year award in 2022. Shannon's team has received numerous accolades for their exceptional work, including the MUSE Awards, Davey Awards, Telly Awards, Healthcare Advertising Awards, B2B Elevation Awards, IAC Awards, and BrandSmart recognition. Their work has been featured in industry publications like Graphis, Mohawk Connects, and UnderConsideration. StudioNorth has also been honored as the Agency of the Year in the Healthcare IT industry. As a highly accomplished speaker, Shannon captivates audiences with her insights on brand and creative topics. She is sought after for her expertise in leading workshops on brand and marketing planning, sharing her wealth of knowledge and empowering others in the industry. For Shanon, success is not about awards or accolades. She believes that true success lies in embodying values such as kindness, respect, and positivity. By fostering an environment that embraces these principles, she cultivates a culture where creativity flourishes and exceptional achievements are celebrated.

Company details

StudioNorth

Company bio

A B2B company’s B2B company, StudioNorth is one of the fastest-growing B2B marketing agencies in the US. They partner with tech, healthcare, and software companies to cut through the noise with data-driven strategy and knockout creative. StudioNorth specializes in strategy, design, digital, branding, content, B2B, video production, events, and social media

Industry

Marketing & advertising

Area of focus

Digital Marketing
Brand Marketing
Graphic Design

Company size

51 - 200