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Shawn Nason

CEO, Founder & Chief Experience OfficerMOFI || Former Interim CEO OFFOR Health

Cincinnati, OH

Member Since May 2022


Growth Strategy and Execution
Customer Experience
Innovation & Growth


HUMAN-OBSESSED, MAVERICK MINDED CEO || CANCER SURVIVOR NEURODIVERSITY ADVOCATE || FORMER WALT DISNEY IMAGINEER || EXPERIENCE EVANGELIST | HUMAN-CENTERED DESIGNER | BEST-SELLING AUTHOR | TOP GLOBAL PODCASTER | INTERNATIONAL SPEAKER I believe the only way to build a sustainable and thriving business is to put people FIRST. As an experience evangelist and Experience Ecosystem™ designer, I unapologetically challenge leaders to blow up outdated, siloed systems and rebuild them with an aligned, human-first approach. This includes aligning customer and employee experience with a healthy dose of leadership development, cultural transformation, and marketplace awareness. After spending time as the chief experience and transformation officer for Healthways, the chief innovation officer at Xavier University, and six years as an Imagineer for The Walt Disney Company and Disney Cruise Line, I launched MOFI. I am proud to say that MOFI is leading the way in helping companies rethink their Experience Ecosystems to increase revenue, create higher employee retention, and change people's lives for the better. As a neurodiverse Native American and parent of two neurodiverse children, I want to build a world that's filled with heart-centered, people-first design where all voices are honored.

Published content

Here's what to do next if your KPIs are still falling short

expert panel

How do you measure the effectiveness of company initiatives and when should you switch gears? When a company's C-suite or department managers are highly invested in a new initiative to improve on a specific key performance indicator, it can be disheartening if the measurements fail to show positive results in the early stages of the plan.  It's important to give it some time and careful thought before throwing in the towel, but if the pace doesn't pick up based on the goals you and your team have set, eventually you'll have to pivot and come up with a different strategy if you don't have one in mind already. Below, 10 experts from Fast Company Executive Board weigh in on their best tips for moving forward when the original plans are underperforming.

Is your small business financially fit for the future? 

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20 tips to set your new company up for success in the marketplace. As a company leader, you may be confident about your organization's ability to meet consumer demands and thrive at meeting your quarterly goals on a regular basis right now. But if you don't have a systematic approach to coming up with ways to keep your business financially fit, you'll be setting your company and team up for failure in the event of unforeseen circumstances. For example, an unsteady economy. Your numbers may look good on paper but regulating your KPI metrics in real-time is essential to generate a true measure of financial success.  Below, 20 Fast Company Executive Board members share one piece of advice that aspiring business leaders or small business owners should consider when it comes to understanding the importance of financial management and planning for longevity in any industry.

Is you business setting higher DEI standards in today's workplace?

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14 tips for business leaders aiming to reframe a culture of adaptability at the office. For a company to remain competitive and survive in today's marketplace, its leaders must be willing to fully embrace what it means to build a culture of adaptability among a diverse workforce and live up to its own expectations. Improving the company's culture won't happen overnight, but if leaders begin to gather and share employee success stories and transformative behavior patterns, doing so will plant the seed of change for the better. In turn, top talent will be more likely to take a second look at potential career opportunities at the prospective company. Here are 14 suggestions from Fast Company Executive Board members that can lead to a better work environment and a desire to change. 

Here's how leaders and teams can embrace progress, not 'perfection'

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12 ways managers and staff can command professional higher standards for themselves without obsessing or feeling anxious. What does your version of "finished" look like? Does a designated task have to be "perfect" or can it simply be "good enough"—for the moment?" If you're a manager or direct report who struggles with the idea of "perfectionism" in the workplace, then you may be missing out on the bigger picture.  While the fine details of a crucial assignment or potential contract should never be compromised or taken lightly, finding the right balance to get the primary work done, effectively, and in a timely given manner is just as essential. Focusing on what you can control—in lieu of what you can't, is also a key component of personal growth and continued learning to build further on the next iteration of a project. Here are 12 tips from  Fast Company Executive Board members to help change your mindset and improve your workflow habits so you can move forward.

11 best practices to boost brand influence on social media, each day

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Try these tips to nurture current B2B or B2C relationships and attract new ones. For more than a decade, social media has quickly emerged as one of the most dynamic ways for companies to connect with their clients and address their concerns in real time.  Not only are marketing teams utilizing their ability to showcase the brand's latest products and services, other business leaders are leaning in to make themselves visible as a trusted thought leadership source in uncertain times. Below, 11 experts from Fast Company Executive Board discuss their strategies to help managers elevate their communication tactics by expanding their audience on some of their highest-performing social media channels.

Launching a podcast? Try these 14 tips for greater exposure

expert panel

Brands that want to capitalize on the popularity of podcasts need a solid strategy for reaching and growing an audience. Whether they're business-focused, educational or just for entertainment, podcasts have become one of the most popular content mediums in recent years. Businesses can leverage the podcast format to connect with their customers in new and exciting ways -- but it has to be done well. There are already many popular podcasts out there, so your brand must be able to differentiate itself from the rest. Below, 14 Fast Company Executive Board leaders shared their best tips for launching a successful podcast to increase your brand exposure.

Company details

MOFI || Former Interim CEO OFFOR Health

Company bio

MOFI is a human-obsessed, maverick-minded design firm ready to rethink your entire Experience Ecosystem. Mavericks think differently. They challenge the status quo and speak up when people and systems need attention. They’re not afraid to dream big, stand up for what is right, and take a few risks along the way. MOFI helps maverick-minded organizations reap the rewards of thinking bigger and bolder about experiences, innovation, and culture. Are you ready to fuel new growth by thinking bigger?


Creative design

Area of focus

Customer Service
Health Care

Company size

51 - 200