Member Since August 2024
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About
A dynamic and results-driven executive with over 20 years of experience in the telecommunications and legal technology industries. As the Vice President of Product at TrueDialog, Sheila oversees the strategic direction, product vision, and execution of the company's product portfolio and roadmap, leading cross-functional teams in the development and launch of top-notch, cutting-edge SMS communication solutions. Her focus on customer satisfaction has provided for the expansion of TrueDialog’s current product offerings to include advanced messaging platforms and integrated communications tools that cater to a diverse range of business needs. Keeping customers at the heart of innovation has resulted in the successful introduction of several new award-winning products, significantly enhancing the company's competitive edge and market share.
Sheila Karns-Gierek
Published content
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Choose the best tools and technologies for driving your company’s growth and operational efficiency with the help of expert-endorsed strategies. Having the right tools and technologies can help your company grow and increase its operational efficiency. However, when choosing solutions, the number of options can be overwhelming. To help you make an informed decision, 20 members of Fast Company Executive Board share their top strategies for evaluating tools and technologies. With these tips, you can assess and select tools that best streamline your operations and foster sustainable growth.
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No matter the type of year your business has had, there's always something to be grateful for. When running a business, each year comes with its fair share of successes and challenges. While looking back on difficult times can be a helpful learning tool, dwelling on hardships can foster a negative mindset. To counter this, it's important to take a step back, celebrate the wins, and appreciate the positive aspects of your business. In the spirit of the season, 18 Fast Company Executive Board members share what they're most grateful for in 2024.
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Oct 23, 2024
The best products are often sparked as ambitious ideas that are pushed up against guardrails while barreling along the product development highway.
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Customers will thank you kindly for putting their design needs first, leaving non-essential product bells and whistles at the door. It's an exciting time when a company is preparing to launch a new app or feature on one of its existing products. However, before introducing an updated design or functionality on the current model, it's important to gather as much feedback as possible from the end users and other stakeholders to give them what they want, so you can add meaningful value to their journey with the brand. Creating an overcomplicated design will waste time and budget, so remember that less is more. Below, 10 leaders from Fast Company Executive Board weigh in on how to help creative UX teams develop visually appealing and functional designs. Implementing these best practices will ensure that aesthetic choices do not compromise product usability, and customers are satisfied with their experience.
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Here's how to introduce Innovation and team creativity alongside company standards. Oftentimes, in the business world, employees may be afraid to get creative or express themselves freely because they are certain their ideas will get shot down, especially if it's outside of traditional regulations. However, in the digital landscape that continues to evolve, company leaders must keep an open mind about potential ideas that may sound risky but could be exactly what is needed for the company to thrive in the long run at a rapid rate. Below, 11 members from Fast Company Executive Board each discuss one way employers can balance innovation with regulation to avoid stifling team creativity while ensuring safety and ethical standards.
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Listen to your people and learn how to foster employee engagement every day. Hiring the right people is the key to success at any company, but to keep them growing and willing to stay on board, the leadership team must learn to understand what gets their employees out of bed in the morning to show up and do the hard work. Creating a work environment that makes everyone feel welcomed and heard is essential to help staff members continue to develop as they support each other and the company's progress in business. Below, 16 experts from Fast Company Executive Board each describe one measure that company leaders can adopt to foster a diverse workforce culture that drives innovation and employee satisfaction.
Company details
TrueDialog
Company bio
TrueDialog is a leading business SMS solutions provider, empowering businesses of all sizes to send targeted text messaging to create material connections with prospects and customers. Customers in Marketing, Customer Success, Sales, and Product use its award-winning platform to communicate effectively with consumers to drive business metrics. TrueDialog is trusted by thousands of brands, including Coca-Cola, Girl Scouts, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University.