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Shelby Carlson's avatarPerson

Shelby Carlson


Denver, CO

Member Since September 2022


Digital Marketing


Shelby Carlson is an accomplished technology executive with 14 years of experience leading organizations, developing products and platforms, and growing companies from start-up to maturity. Her extensive experience in digital marketing and technology makes her a subject matter expert in guiding and growing product and engineering teams, as well as expertise in products such as programmatic, native, OTT, video, search advertising, and email marketing. In her executive career, Shelby evolved MediaNews group from a print media company to a multi-platform media company developing over 264 mobile applications and web user experiences, and developed over 500+ social media pages. After leaving MediaNews Group, Shelby Co-Founded AdCellerant to help make quality digital marketing accessible to every business. As the COO of AdCellerant, Ms. Carlson led development efforts in products tied to Geo-Fencing, proprietary internal operational tools, an operations team handling over 20,000 digital marketing campaigns per year, and much more. Her leadership has been recognized by the Denver Business Journal, where she has been recognized twice as a “Top Woman in Business.” Her team has been recognized by The Globees, Stevies, and Business Intelligence Group as being the best in the industry. Her department has also been recognized by CoBiz Magazine as being the top Professional Services company in Colorado.

Published content

Small but mighty: How SMBs can seize marketing opportunities for growth


A truly effective digital marketing strategy goes beyond simply analyzing website data or campaign metrics. 

Pivoting with precision: Success in the digital age looks like flexible entrepreneurship


Leveraging technology to drive the human element in your business can empower your organization to navigate dramatic market changes and achieve long-term success.

The value of providing a meaningful service


When combining tech and human interaction at the core of your business, you can show your customers you care about bettering humanity by providing a truly meaningful service.

Company details


Company bio

AdCellerant is a digital advertising and technology company focused on making quality digital marketing accessible to every business. AdCellerant achieves this goal by partnering with local marketers, media companies, agencies, and channel sales organizations helping them leverage AdCellerant’s proprietary advertising software platform UI. Marketing which unifies the sales process marketing execution & reporting in a single toolkit.


Marketing & advertising

Area of focus

Digital Marketing

Company size

51 - 200

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