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Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers.  To establish a winning brand that has true purpose, make your company's mission personal not only to yourself but your entire team. So stand firm on the core values of your business and surround yourself with the right stakeholders who are willing to champion your brand and help execute its goals. If you're authentically passionate about providing products and services that can solve your clients' problems, your credibility as a reliable establishment in the field will continue to grow.  Below are 15 Fast Company Executive Board members to share their ideas and increase your influence in the marketplace. 

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Are you meeting your clients where they're at to help them reach their ultimate goals?  As the digital marketplace continues to evolve, there are plenty of opportunities through technological advancements for leaders to gauge the customer experience and real-time behaviors.  But to ensure a brand is meeting client expectations and market standards, it's more than just collecting artificial intelligence or emailing a mass marketing survey. For companies truly aimed at staying in alignment with their base and increasing satisfaction rates, it's about developing quality products and services that actually work, and letting the clients lead the way. Here are 10 tried and true methods that Fast Company Executive Board members highly recommend and rely on to measure a greater customer experience, find solutions, and build on continuous improvement.

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Living up to their own set of standards enables managers to increase credibility, mutual respect, trust, and engagement with their teams. Whether it's a start-up business owner or the CEO of a Fortune 500 company, it's important to lead by example if managers expect their employees to emulate the core values and mission they promote to meet business goals. Expressing constant negativity about the challenges of work is also counterproductive for leaders who want to encourage an open-door policy for communication and build a culture of psychological safety. Being an active and collaborative listener, who is willing to consider the ideas and feedback of staff seriously, also inspires trust and team morale.  Below, experts from Fast Company Executive Board are here to explain 16 behaviors that managers should aim to avoid, and how they can improve on breaking the cycle.

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Here's how to build a pipeline of services to address your department's needs.  In a gig-driven economy, it's essential to find highly-skilled freelancers who are willing to handle extra assignments during a busy season for your team. Be selective about your decision when reviewing the feedback of the consultant's previous and current clients. And, based on the expectations about the job requirements,  keep an open line of communication so that everyone is on the same page.  Below are 15 best practices, courtesy of Fast Company Executive Board members to help leaders to attract a diverse group of candidates and retain them for future projects. 

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Why I quit my engineering career to found a startup.