Steve Won

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Tracking these key measurements of customer behavior can transform your business efforts. Creating a truly customer-centric business strategy requires tracking the right metrics. Understanding specific key performance indicators related to consumer behavior can offer insights into what's working and what is not, so your company can make the appropriate adjustments. Below, 20 Fast Company Executive Board members explain which customer success metrics have provided their businesses with invaluable knowledge about their business efforts. With these measures in mind, you can make informed, strategic decisions and highlight areas that need improvement.

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Like the human brain continuously adapting, great product teams facilitate agility and innovation to solve customer problems for the benefit of the entire organization.

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Consider these best practices before your loyal audience is thrown off by the company's latest innovations. If you're thinking about upgrading your legacy product or service that loyal customers have come to recognize and respect, it's okay to make some necessary tweaks to keep up with the times, but it's also more crucial to engage your audience in the conversation about potential changes. This will help you better understand their views from a user's perspective.  To help company leaders maintain their credibility while staying relevant in the marketplace, 12 Fast Company Executive Board members discuss other steps business professionals can take to develop an innovative mindset when it comes to revamping a traditional item or creating a new one altogether.

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Security professionals and the organizations they protect need to rethink how they approach cybersecurity.