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Sumit Ajwani

FounderMakers

Toronto, ON, Canada

Member Since August 2023

About

A visionary Executive Producer and Founder who firmly believes that deep knowledge experts orchestrated to work together is the key to solving the world’s toughest challenges. Sumit has dedicated his career to helping organizations, teams, and individuals tap into the power of working together to turn great ideas into reality. From his earliest days in junior kindergarten, Sumit has thrived on bringing people together. He vividly remembers engaging his entire class into building a spaceship with giant blocks and how that experience ignited his passion for organizing people to work together. He sees collaboration as innate to humanity, but too often lost as people grow older. As Head of Production at Saatchi & Saatchi in Canada at the young age of 23, Sumit experienced the downsides of the traditional advertising production process. It validated his belief that when producers are involved as strategic partners from the get-go, the process is more collaborative and efficient; trust and engagement are higher; and ideas have greater potential to grow into incredible outcomes. Determined to do things differently, he founded Makers in 2016 with a vision to expand that process and redefine the way ideas are made. The Makers model puts producers at the forefront of the creative process, applying their skills and principles to the production challenges of leading brands worldwide. Makers has worked with major brands including PepsiCo, Sephora, Kohler, Amazon Prime Video, American Apparel, Deciem, Frito Lay, and more. Producing everything from TV commercials to documentary films to mobile apps to sustainable houses, and everything in between. With Sumit’s vision as its North Star, Makers has made notable leaps. Makers recently launched the largest global producer network for global brands, uniting 11,000+ producers across 170+ countries to bolster its producer-led model and enable clients to execute ideas anywhere in the world.

Published content

How do you produce your best work?

expert panel

Business leaders discuss which type of business atmosphere fuels their drive and creativity.  Since the COVID-19 pandemic began—and now in the new normal as it continues to be a part of our everyday lives—there has been plenty of debate between company leaders and their employees concerning return-to-work policies vs. hybrid or remote work.  However, it's not just about where you work best, sometimes it's also about how and when you are able to thrive the most and in certain situations. That doesn't necessarily correlate with the physical space. It can also have to do with the people you engage with on a daily basis, the trust (or distrust) you have in leadership, psychological safety, and the opportunities (or lack of) to take on new assignments with the encouragement and ability to advance your professional career. Below, 13 Fast Company Executive Board members weigh in on what types of work environments help them produce the best work and why they think that is. 

How well do you handle professional and personal rejections?

expert panel

20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses.  Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.

A catalyst for creativity: How to foster a culture of action from inside your organization

article

A culture of action can transform an organization from a mere vehicle of intentions into a powerhouse of impactful results.

Company details

Makers

Company bio

Makers is a global producer network for global brands, with a growing team of 70+ full- time Producers and an extended network of 11,000+ Producers and Fixers in 100+ countries, who are redefining the way ideas get made in the world. Our Producers work with ideators across all industries to creatively execute projects in advertising, entertainment, events and experiences, innovation, rapid prototyping, construction and more. Makers has partnered with more than 70 global and local clients, including Canada Goose, RBC, Credit Karma, PepsiCo, Sephora, Amazon, and Habitat for Humanity, among others.

Industry

Marketing & advertising

Company size

51 - 200