Member Since 2021
Palm Beach, Florida Area
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site that helps small businesses start their website.
No matter how limited your business budget is, every company should find room for these essential line items.
Today's leaders must set the tone for a company's branding and culture, and champion values that are important to their employees.
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
Bringing in high-quality business leads doesn't have to cost a ton of money.
Knowing when to stop a project that isn't going anywhere is an important skill every leader should develop.
When it comes to successful ad campaigns, simplicity is often the most effective approach.
A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward.
Give the right leaders a creative space to help move your organization forward in the new year.
If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services.
If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position.
As companies seek to win the war for tech talent, here are the positions business leaders want to fill in the new year.
Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.
While most business owners turn to areas like marketing and IT to cut their budget, there are plenty of other places to find and eliminate "wasteful" spending.
A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign.
Remote and hybrid workplace environments are here to stay.
Here are 16 tips to consider before your staff members dive into training for the latest software tools.
Metacognition, or thinking about thinking, can be a powerful tool to help anyone make changes in their life.
There’s more to supporting the missions of nonprofits than just writing checks.
The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.
If you’ll soon be getting back in the skies or on the road for business travel, take note of these smart tips.
The leaders of even the leanest startup teams can usually find ways to cut down their work hours and find a better balance for long-term success.
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
Don't let a limited budget stop you from promoting your new business.
When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully.
Many people are intimidated by public speaking, but by following a few simple tips, you can calm your nerves and engage your audience.
Establishing a culture of self-accountability is a powerful thing to do.
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work.
Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.
If you want to ensure you and your team have a healthy work-life balance, try these strategies for shortening the amount of time you’re devoting to your desk.
To accomplish a challenging goal, you've got to have the right game plan for your team.
Don't let multiple projects or big goals overwhelm you; instead, learn to prioritize and keep moving forward.
Building a successful brand is all about creating and engaging a community around your business.
You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics.
Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves.
Even in the growing gig economy, your business can still find ways to attract and retain top talent.
Stress is a natural part of life, but it doesn't have to derail your focus and productivity.
Writing informative content can set you and your organization up as experts in your industry—but only if it provides real value to your audience.
The ability to be creative is something that grows the more you work at it.
Every professional story includes some mistakes and missteps—including the stories of successful entrepreneurs and business leaders.
You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising.
Feeling like you don’t belong in the position you’ve achieved in your professional life can have a negative impact on your mental and emotional well-being, but there are ways to boost your confidence in your intrinsic abilities and qualifications.
A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales.
There are smart ways to balance business growth with social responsibility (and even tie them together).
Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.
To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers.
Artificial intelligence has the potential to streamline everything from data science to content creation.
It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.
By focusing on your customers' real needs, you’ll build outstanding products and deliver services that give you an edge.
If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.
Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.
Hiring a truly diverse workforce begins with looking in all the right places for talent.
You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.
The future of automation is already here, and it's having an impact far beyond the tech industry.
Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run.
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