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Syed Balkhi

CEOWPBeginner

Palm Beach, FL

Member Since March 2021

Skills

Growth Strategy and Execution
Entrepreneur
Growth Hacking

About

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site that helps small businesses start their website.

Published content

18 ways to elevate brand messaging during the holidays (and beyond)

expert panel

Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company.  “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.

Will a pop-up shop or kiosk location help boost business?

expert panel

10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.

Startup incubators vs. accelerator programs: 9 factors to consider 

expert panel

If you're about to apply, consider these key points. There are a variety of resources available for new entrepreneurs to consider when they are just starting out and trying to grow a successful business in their market. Associating your business with either a startup incubator or accelerator program is one idea to consider if you are looking for opportunities to connect with mentors, technology tools, and more to elevate your organization to its next level.   We asked nine experts from Fast Company Executive Board to each discuss one factor that every rising leader should consider when they are weighing their options about which route to take. 

Is your business website a standout? If not, how can you create one?

expert panel

Consider these 13 design steps recommended by leading industry experts. When you're in the process of developing (or revamping) a company website, you can't be afraid to take risks, break the norm, and add a little more personalization to your brand image—especially if it means reaching out to an untapped market for conversion. But once you've suddenly captured the attention of potential customers and clients, how do you build on that momentum and keep it going? The next step is to offer them substantial information that is engaging and interesting to drive home a clear message of intent. Below, 13 Fast Company Executive Board members each provide one tip for designing a website that will get noticed in today's competitive marketplace.

13 ways to elevate your work-from-home space and daily productivity

expert panel

Inspire yourself to get stuff done in a new and improved remote work environment. Just because remote work affords you the freedom to maintain your business and family responsibilities alongside each other from the convenience of your home, doesn't mean it's okay to lose sight of maintaining an organized, professional, and productive workspace—when you are on the clock. Doing so allows you to concentrate wholeheartedly and remain stimulated by the daily projects and long-term projects on your plate.  If you are feeling siloed or unmotivated with low energy in your current WFH space, below, 13 Fast Company Executive Board members share their innovative ideas to help remote business professionals create comfortable, focus-driven workspaces that keep them inspired and motivated to produce great work each day. Applying these tips will also enhance work-life balance and protect physical and mental health.

Have you found your true calling in life yet? 

expert panel

Here are 15 strategies to get you on the right path if you are still searching for personal and career fulfillment. When you're just starting out in a career of any sort, it's not unusual to—at times—feel worried or uncertain about your current path. How do you know if you are making the right decision about where you're committing your valuable time and energy in the workforce? Are you genuinely happy—at least for right now?  Being honest with yourself (and others) about your end goals is something to be proud of, and it's also a step in the right direction. Sometimes it's beneficial to experiment with different opportunities—even ones that turn out to be the wrong fit. To offer some further guidance, 15 Fast Company Executive Board members share additional ideas to find clarity as you begin to figure out where you want to see yourself five, ten, or even 20 years from now. In the meantime, proactively devote your best self to whatever it is you are currently doing now, while you're searching. You never know what your diligence in the task at hand may lead to down the road. It's all part of the journey.

Company details

WPBeginner

Company bio

At WPBeginner, our main goal is to provide cutting-edge helpful WordPress tutorials that are easy to understand for small businesses, bloggers, and non-techy WordPress website owners.

Industry

Technology

Area of focus

SEO
Word Press