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Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.

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This is why working on yourself outside of the workplace can improve your ability to be a better manager who is more excited about the job. What does it take to become a better leader in the work world? You could ask 20 different people, but you'd quickly realize that the answer may vary depending on who you are talking to, and what circumstances in their life have shaped who they are today—personally and professionally. Here, 17 members of Fast Company Executive Board discuss what they learned when they blocked some time to focus on self-help improvement and personal growth development opportunities. They also weigh in on what their experience was like and how they applied it at the office. By pushing themselves beyond what's typically expected, these leaders have increased their ability to operate a more efficient and successful company as they continue to inspire their direct reports to do the same.

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Apply these best practices to strengthen your relationship as a mentor and partner.  If you're a leader seeking a great personal assistant who can help you elevate your business to the next level, it's essential that you take your time until you find the proper fit. Once you've succeeded at the first step, it's time to nurture the relationship by learning what drives them and what they are most passionate about—treating them like a partner in collaboration on your journey and engaging them in meaningful assignments. While retaining top talent is not an easy feat, here, 15 Fast Company Executive Board members share their best tips for training a high-level assistant that you can count on to work with you closely for the long term.

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Unlocking the potential of writing a book goes far beyond merely sharing knowledge and stories. As a New York Times bestselling author of eight books and the founder of Legacy Launch Pad, a collective that helps business owners publish authority-building builds, I've seen the power of influence that comes from publishing quality thought leadership. Not only can the process of publishing a well-crafted book land you speaking gigs around the world and reach new clients and partners, but it can also push your boundaries and help you find clarity in your own ideas. If you're a business leader or industry expert who is hesitant about authoring a book, I asked eight members of Fast Company Executive Board Book Authors, a community I lead, to speak from their experience about how their book(s) changed the game.

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Every mistake made as a manager is a learning opportunity and can sometimes even make you more successful. As a leader, it's easy to fall into the trap of thinking that mistakes are always negative and should be avoided at all costs. However, some mistakes can actually be beneficial and help you become more productive and successful in reaching your goals. These "good mistakes" can teach you valuable lessons, challenge your assumptions, and even lead you to new opportunities. To that end, a panel of Fast Company Executive Board members described mistakes that have helped them become more effective leaders. By embracing and learning from these types of mistakes, you can take your leadership skills to the next level and achieve greater success.

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Do your homework before you dive in. It's easy to get caught up in buzzwords and jump on the bandwagon when a trend has gone viral. However, in the business world, it's typically a smarter move if company leaders and teams tread the waters lightly to gauge customer sentiment and observe how other influences are leading the way in their approach. One way or the other, only time will tell which direction a popular fad may take as a fleeting trend or long-lasting opportunity—so it's best to err on the side of caution and learn from others' mistakes before you commit to a growing movement too quickly.  Below, 10 Fast Company Executive Board members share their tips on the best way to gauge whether or not a business trend is worth putting into motion.