Whynde Kuehn

Member Since 2022

Whynde Kuehn

Founder and Managing Director

S2E Transformation Inc.


I am Founder of S2E Transformation, helping clients bridge the gap between strategy and execution, and achieve their greatest visions for business and digital transformation in a practical, business-focused way. I am a recognized globally as a highly sought-after pioneer and thought leader in business architecture, with a distinguished track record of creating successful strategic business architecture teams worldwide. I have worked with an extensive array of organizations to build their capacity for end-to-end strategy execution, including Fortune 500 and global enterprises, governmental and non-profit organizations, social enterprises, startups, and cross-sector initiatives. I am the creator of Biz Arch Mastery, a dedicated online platform and community that helps professionals master the art and science of business architecture. I am also a Fellow with the Institute for Digital Transformation and co-founder of a not-for-profit business architecture association that has helped advance and formalize the discipline across the globe. I am author of the book Strategy to Reality.


  • Strategic Planning
  • Management Consulting
  • Business Strategy


March 17th, 2023

10 strategies to decide if a business trend is really worth it

Do your homework before you dive in.

January 19th, 2023

16 leaders discuss what inspires them to stay hopeful in business

At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs.

January 9th, 2023

14 best practices for the jet-set entrepreneurship life

Apply these travel strategies to get the most out of your business experience on each trip.

November 22nd, 2022

14 ways employers can nurture their staff's creative contributions

Inspiring employees to address current business challenges—transparently and collaboratively—enables the opportunity to find innovative solutions for business growth. 


S2E Transformation Inc.

S2E Transformation Inc. is a global business consulting firm devoted to connecting strategy to execution at the enterprise level. S2E is adept at performing major transformations and business designs that guide and accelerate the efforts of organizations. Our name aligns our core strength – transformation – with our namesake – strategy to execution. We believe that at the heart of digital and business transformation lies an organization’s ability to move strategy into action swiftly. It must innovate continually by embracing the need to adapt to ever-present changes in market conditions and technological opportunity. Organizations that can execute in a coordinated way – with agility – will win. We are recognized pioneers and leaders in strategy execution and the business architecture discipline – the approach which underpins how we translate strategies into a coordinated set of designs, plans and business and technology execution across the enterprise. Having helped many organizations on their business architecture journeys, we are also invaluable partners to help clients create and mature their own in-house business architecture practices including providing education on how to introduce the discipline, build the business architecture knowledgebase, and apply business architecture to achieve real business results.


  • Management Consulting
  • Information Technology


Corporate leadership