CEO at Walnut.ioWalnut
Member Since March 2021
Forbes "Tech Marketer to Watch", Startup mentor and thought leader. CEO @ Walnut.io
Is your company sending the right message to your diverse target audience? You may need to do a gut check on your communication and storytelling strategies. How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story of the BIPOC communities their company serves? Updating the company's digital presence, brand materials, or newsletter distributions with a range of diverse images that reflect their clients' and customers' life experience is one step in the right direction. However, it's going to take more than a minor gesture like that, so you'll have to dig deeper and go further to make a meaningful difference. Below, seven experts from Fast Company Executive Board offer their best practices to help advertising and marketing leaders to depict a better representation of their target audience members that is genuine and demonstrates true commitment to their base.
Business experts discuss their media communication strategies. If you're a rising brand in search of building relations with a high-profile figure on social media platforms, it may not be as difficult as you think to attract some initial attention if you approach these potential partners in the right manner. Instead of hoping that they'll possibly respond to your casual direct message, research who their official contact person is and write up a serious proposal. But just like matrimony, it's all about the relationship and connectivity. It's an important business commitment to consider and neither party should ever take it lightly. Therefore, be honest about your intentions and see if it's a good match first before you (and the company) get involved. If you do your homework, be generous with your time, and make it less about, only you, in the end, it may end up being a tremendous win for all. Below, 12 Fast Company Executive Board members weigh in on the best approach to appeal to a social media influencer and get them on board as ambassadors to help promote what your business is offering.
Get over yourself and trust your team. When you're a first-time entrepreneur who is trying to establish your company in the marketplace, there are plenty of responsibilities that will fall on your plate—anticipated or unexpected. You'll also need to maintain credible brand awareness, develop the right community of advocates to move your company ahead, and ensure repeat customers. These challenges can be overwhelming if you don't have the right team in place. It's essential to build the strongest foundation of team leaders who can stand confidently and remain trustworthy in your absence. But your professional success also depends on your own ability to change old behavior patterns at work. To help guide your strategic action plan to improve workflow and remove distractions, Fast Company Executive Board members share advice on the 13 bad habits every start-up business owner may be guilty of at times and should eliminate from their daily routine hereafter.
Be calm and professional in the workplace, so you can lead your employees by example. When you are dealing with team dynamics and diverse perspectives in the workplace environment, there are bound to be occasions when team leaders or co-workers disagree over the projected plans on an assignment or a decision that was made. In these cases, it's best for everyone involved to put the conversation on pause so they can take time to reflect on what's happening and refrain themselves from overreacting on the spot. Here are 13 suggestions from Fast Company Executive Board members to help agitated colleagues focus on the business at hand without losing their cool.
Feb 16, 2023
Business leaders school job candidates on how to show off their soft skills. When the market is down and you're out of a job, it's all about the presentation and how to sell your soft skills, so you can land your next opportunity. Review each job description carefully and then write a list of how your practical, hands-on experience matches up. On the day of the interview, lean in to understand the company's needs. Then, let your personality shine through, so you can demonstrate your qualifications to take on the role. Below, eight Fast Company Executive Board members teach interviewees how to convey their soft skills on their resumes and during the interview.
The market is down, it can be extremely difficult for small business owners to elevate sales opportunities with potential clients and customers or form new business partnerships and close deals at a steady pace. They're competing with some of the biggest players in the industry—let alone other startups—and that's no easy feat. That's why it is so imperative for business owners and their sales and marketing teams to really get to know their current and prospective target audience members so they can meet their needs effectively, and build long-term trust on a solid foundation. By doing so, you'll increase your chances of being the go-to company they can lean on when they are looking for the right establishment and brand to help lead their own business initiatives. Here are nine unconventional ways that leading business executives from Fast Company Executive Board have applied at their own companies to generate more leads.
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