Tucker Callaway
Published content
expert panel
Brands that want to capitalize on the popularity of podcasts need a solid strategy for reaching and growing an audience. Whether they're business-focused, educational or just for entertainment, podcasts have become one of the most popular content mediums in recent years. Businesses can leverage the podcast format to connect with their customers in new and exciting ways -- but it has to be done well. There are already many popular podcasts out there, so your brand must be able to differentiate itself from the rest. Below, 14 Fast Company Executive Board leaders shared their best tips for launching a successful podcast to increase your brand exposure.
article
Aug 9, 2022
Remember: A brand is more than just a name. It is the embodiment of your company’s values, the team’s collective voice, and the benefits your products and services will bring to the industry for years to come.
Company details
Mezmo
Company bio
Mezmo, formerly LogDNA, is an observability platform to manage and take action on your data. Launched in Y Combinator’s Winter 2015 cohort, the company fuels massive productivity gains for modern engineering teams at hyper-growth startups and Fortune 500 companies alike, including Asics, Better.com, Sysdig, and 6 River Systems. Mezmo is the sole logging provider for IBM Cloud, where they’ve partnered to drive innovation in observability at hyper scale since 2018. The company has been recognized as one of Forbes’ Cloud 100 Rising Stars, Gartner’s Top 25 Enterprise Software Startups to Watch, CRN’s 10 Hottest Cloud Startups, and Fortune’s Best Small and Medium Workplaces, and it received the IBM Cloud Embed Excellence Award.