Member Since December 2021
Skills
About
Josh has been at the forefront of innovative and inclusive data-led marketing for more than 26 years. During this time, he's had the privilege of building an independent, data-led CRM agency that works with the world’s leading CPG, Financial, Travel, and B2B brands, companies, and organizations to achieve optimal growth between brands and their customers. An architect of Response Media’s Relationship Marketing System™, Josh leads the agency in facilitating true connections between brands and consumers, using digital marketing to deliver relevancy, meaning, trust, and mutual value at scale. He has pioneered best-in-class consumer acquisition, brand partnerships, and relationship marketing platforms for some of the world’s largest advertisers and brands, including Procter & Gamble, American Red Cross, The Humane Society, ConAgra Foods, IBM, Disney, and Capital One.
Josh Perlstein
Published content
expert panel
Don't turn your back on the naysayers—there's always room for growth. No one ever looks forward to hearing negative feedback from their colleagues or clients, but when it's delivered in a constructive manner to teams who are willing to listen, it can make all the difference in the world. Whether an organization needs to work on closing the communication gaps or elevating its product and service delivery process, implementing a new way of doing things in a timely fashion, will also boost a team's morale to develop their skills and help the business improve further. In this latest panel, 11 Fast Company Executive Board members describe how some criticism, taken, can actually be more beneficial for the company.
expert panel
Here's how business leaders are getting customers to participate and connect on a regular basis. Launching a viable company is not only about developing a quality brand of products and services, it's also about building long-lasting relationships with loyal clientele. But how can a business owner gain initial attraction from potential customers and partners in the marketplace that will enable their early establishment to grow? Whether it's an online chance to stack up on reward incentives, or an in-person special event featuring a CEO AMA, the customers are sure to appreciate every opportunity to rub shoulders with the company's representatives, share their feedback on an added value item, and much more. To offer leaders and their teams some additional ways to keep the conversations going, below are 14 Fast company Executive Board members to share tips on what's been working for them.
article
It's no doubt that 2021 was a challenging year for marketing, but it also opened the doorway to new data-driven strategies with a mission to help marketers perform better by delivering consumers exactly what they’re looking for.
expert panel
Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team. When you're used to being in control of your business, it can be hard to delegate tasks that you've done well on your own. But with growth comes the necessity to hire new employees to take on projects you're no longer as available to handle. Micromanaging slows down workflow and creates a strained dynamic between employees and leaders. More importantly, it hinders the ability of a manager to build trust with their employees. To help you break this bad habit, a panel of Fast Company Executive Board members shares some best practices for becoming less of a micromanager and trusting your team's instincts.
expert panel
Prepare your team early so they'll be up to the task and expectations. Building a culture of adaptability, among leadership and staff, starts with clarity and transparency about the company's objectives if you want to get everyone on board from the top down. As you train and encourage your team to be fearless about facing challenges, they will become much more resilient and willing to go the distance, implementing a new direction at the company that is positive and beneficial for all. Below, 15 members of Fast Company Executive Board present their best practices for introducing a new approach to the business process that makes employees feel confident about embracing a flexible mindset and becoming more involved as valuable company stakeholders in their role to move the organization forward.
expert panel
Being able to stay consistent with your strategic approach to meeting goals is key when it comes to navigating data variables. Technology is a useful tool to help businesses remain relevant in the marketplace and understand the data behind their consumers' behavior patterns. However, it's crucial to merge human intelligence with the machine learning elements, so you can ask the right questions and keep up with market trends alike. Below are 12 suggestions Fast Company Executive Board members offer to get you up to speed with data-driven market segmentation and how it can help you meet your business and customer needs.
Company details
Response Media
Company bio
Response Media is a full-service digital and direct agency that intelligently combines customer acquisition/lead generation with personalized and relevant email marketing. Our proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver measurable growth in customer acquisition, loyalty, and ROI. We work with many of the world’s leading companies, including Coca-Cola, Procter & Gamble, Disney, Mead Johnson Nutrition, Synovus Bank, Ipsos, Express, WhiteWave Foods, Comcast, and ConAgra Foods.