Ivonne Kinser
Vice President, Marketing & Innovation | Head of MarketingAvocados From Mexico
Member Since September 2021
About
Ivonne is the Vice President of Marketing and Innovation for Avocados From Mexico and has the responsibility to lead a high-performance team and the innovation agenda that put Avocados From Mexico in the Fast Company 2021 list of Most Innovative Companies in the world, and the top one in the branding category. In 2021 Ivonne was included in the list of 100 Most Influential Latinas in the U.S. In 2018, she became one of the five women honored with the Changing the Game Award Brainwave category. An award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations. The previous year, the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings. More recently in 2021, she made the list of the 100 most influential Latinas. Through the span of her 20-year+ marketing career, Ivonne has played leadership roles in multiple corporations representing multi-billion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide, and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in seven years she built the organization’s digital practice which became one of the most successful digital groups in terms of performance and innovation. Under her leadership, AFM’s digital work has won dozens of accolades and recognitions including the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for five consecutive years, from 2016 through 2020; an ANA REGGIE Award in 2020 for Disrupted Use of Digital Technology; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real-Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes. She has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, and she is a regular guest speaker at the IPADE, (the top business school in Mexico). It’s what she calls her small contribution to help push the industry forward. Innovation, disruptive creativity, and a non-traditional approach to marketing are the hallmarks of Ivonne’s work.
Ivonne Kinser
Published content
expert panel
Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term. Whether it's the impact of a prolonged global health crisis or a mismatched partnership that was all wrong from the beginning, operating an organization on a daily basis, supporting your team, and meeting client expectations, through the good times and the bad, does not come without obstacles. What sometimes seems like a series of unforeseen challenges to test your tenacity, build stronger community relations, and demonstrate credibility on the core values your company represents can actually strengthen your company. Below, 16 Fast Company Executive Board members reflect on how their companies have been able to rise up and revamp a sticky business situation into something good.
expert panel
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season. With the increasing popularity of online shopping, e-commerce businesses look forward to some of their biggest sales of the year during the holiday season. The holiday sales rush is an important source of revenue for e-commerce businesses—especially with well-publicized opportunities like Cyber Monday—but it’s usually not enough to support them for the entire year. Because every day can’t be Cyber Monday, online business owners need strategies to keep sales coming in between major shopping holidays. Below, 15 members of Fast Company Executive Board share advice e-commerce businesses can use to attract customers and bring in revenue during the “off-season.”
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In today’s world, innovation is not a choice but a survival necessity, and the willingness to embrace it and to develop it will differentiate the winners from the losers.
expert panel
Knowing what others who have been in your shoes wish they’d done can save you time, money, and effort. As an entrepreneur first starting out, you may find yourself seeking out business podcasts, books, articles, and more in an effort to feel prepared. While there are plenty of great resources out there, experience is what’s likely to teach you the most. Still, you’re not the first person to walk this path, and knowing what your predecessors would change if they had it all to do again can be invaluable. Your entrepreneurial journey is unique, and ultimately, you’ll write the story of your business’s birth and growth. But there can be a big benefit to weaving in the wisdom of others. Below, 15 Fast Company Executive Board members look back and reflect on what they wish they had done when they first began their entrepreneurial journeys.
expert panel
Many people are intimidated by public speaking, but by following a few simple tips, you can calm your nerves and engage your audience. Presentations, whether virtual or in-person, are a part of the day-to-day work of many professionals. This is especially true for entrepreneurs and company leaders, who frequently have to present to employees, clients, board members, the media, and other stakeholders. However, if you're new to public speaking, you may not be sure how to prepare your remarks, structure your presentation, or—most importantly—settle your nerves. Getting tips from a seasoned speaker can help you get ready to effectively engage and educate your audience. No strangers to giving presentations themselves, the members of Fast Company Executive Board have learned ways to prepare and give presentations that make a lasting impression. Below, 15 of them share their best tips to help novice speakers successfully find their voices and hone their skills as presenters.
Company details
Avocados From Mexico
Company bio
In 2021 Avocados From Mexico was included in the list of Fast Company Most Innovative Companies in the world, and was the top one in the branding category. Avocados From Mexico. (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations, and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Exporter Producers and Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.