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Joyce Kim's avatarPerson

Joyce Kim

CMOGenesys

California

Member Since April 2021

Skills

Strategy
Go-to-market Strategy
Product Management

About

Joyce Kim is the chief marketing officer for Genesys. She is responsible for the company’s overall marketing and communications strategy including strengthening its brand, fueling growth as well as go-to-market and demand generation strategies for new products around the world. Joyce has more than two decades of experience in scaling growth in the technology sector. Her expertise spans all facets of marketing including digital, brand, communications and product marketing for software solutions leveraging cloud, real time communications, AI, IoT and more. Most recently, she was Chief Marketing and Digital Officer for Arm, where she spearheaded the design and implementation of the marketing tech stack to jumpstart data-driven lead generation and optimize conversion rates. Joyce also successfully launched multiple products in new markets alongside one of the largest partner ecosystems in the world. Prior to Arm, Joyce led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product communications and partnerships for Chromebooks and Google Hangouts at Google. She has also held multiple marketing and product management leadership positions for several startup and mid-sized companies including Wrike, Symmetricom, and Internap. Joyce has two Bachelor of Science degrees in Finance and Architecture from the California Polytechnic State University.

Published content

The cultural element that drives profitability

article

Instilling empathy into the fabric of a company is setting organizations apart.

How businesses can stand out this holiday shopping season

article

Here are four elements every business should deploy to provide customer experiences that meet and exceed today’s consumer expectations.  

15 ways e-commerce businesses can thrive in the ‘off-season’

expert panel

The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season. With the increasing popularity of online shopping, e-commerce businesses look forward to some of their biggest sales of the year during the holiday season. The holiday sales rush is an important source of revenue for e-commerce businesses—especially with well-publicized opportunities like Cyber Monday—but it’s usually not enough to support them for the entire year.  Because every day can’t be Cyber Monday, online business owners need strategies to keep sales coming in between major shopping holidays. Below, 15 members of Fast Company Executive Board share advice e-commerce businesses can use to attract customers and bring in revenue during the “off-season.”

16 proactive ways to retain your workforce during 'The Great Resignation'

expert panel

Your business isn’t wholly powerless to stop the impact of “The Big Quit.” “The Great Resignation,” also known as “The Big Quit,” is making headlines as millions of Americans quit their current jobs to find “something better.” While it’s true that workers are rethinking their priorities and desires in the workplace, it doesn’t necessarily mean your company is doomed to lose its top talent: There’s still hope for leaders who value their employees and are willing to do what it takes to retain their workforce. If you want to keep your team intact through this period of mass workforce turnover, it’s important to be proactive and take steps toward employee retention. Below, 16 members of Fast Company Executive Board each share one thing a business owner can do to make staying on the most attractive option for their workers.

The customer experience has gone digital

article

When executed well, digital can provide your organization the ability to create smart, empathetic experiences across all interactions to forge long-lasting relationships with customers.

8 ways to effectively measure your customer experience

expert panel

You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics. A business can't survive without happy, paying customers. That's why measuring customer experience is vitally important for any business that wants to grow—and it doesn't have to be a difficult metric to pin down. There are proven methods for determining how your customers feel about your service, and leveraging one or a combination of them can help you pinpoint both what you're doing right and areas that need improvement. Below, eight members of Fast Company Executive Board share some specific ways businesses can measure their customer experience. Follow their advice to gauge how satisfied your customers are with your product or service, and then use those insights to improve.

Company details

Genesys

Company bio

Every year, Genesys orchestrates more than 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service SM our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Industry

Technology

Area of focus

Customer Experience
Contact Center
Customer Service

Company size

5,001 - 10,000

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