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Bringing in high-quality business leads doesn't have to cost a ton of money. A business can’t be successful without interested customers, but attracting those customers and their interest can be one of the most challenging parts of launching or maintaining a business. It can also be quite costly to generate leads, and many smaller or newer businesses may have a tighter budget to work with. Even with a reduced budget, there are still many unconventional but effective ways to create interest in your services or products. From collaborating with other business leaders to leveraging data insights, these nine Fast Company Executive Board members shared their expert tips for low-cost lead generation. 

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Negativity on the job leads to critical issues for leadership and their staff members. Enabling a toxic environment in the workplace may result in the tarnishing of the professional reputations of the parties involved or the company's downfall. Still, many managers choose to turn a blind eye, and subordinates are too intimidated to bring the office drama to their leader's attention. To help supervisors and their direct reports nip their concerns in the bud, 16 Fast Company Executive Board panelists provide key signs of a toxic environment and share some practical advice for management to consider as they try to clean up the workplace.

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Give the right leaders a creative space to help move your organization forward in the new year. As business heads contemplate on industry trends and begin to look at what's in store in their industry for 2022, now is the time to get executive leadership members on the calendar for some exciting brainstorming sessions that will keep the company ahead and move it in the right direction.  Some simple and out-of-the-box thinking may spark more productive conversations, support smarter strategic planning, and get fellow colleagues excited about the collaborative process in the year to come. That's why 15 expert panelists from Fast Company Executive Board are sharing creative ideas to make a memorable impression at your forthcoming meetings that will provide the most value for all.

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As companies seek to win the war for tech talent, here are the positions business leaders want to fill in the new year. Tech talent is in high demand these days. Across various industries, you’ll find companies are competing with one another for the top tech talent to help them grow their business. Looking ahead to 2022, many companies have already begun planning and are hoping to recruit more employees in the new year. Below, 12 Fast Company Executive Board members share the No. 1 technical hire their company is looking to make in 2022.

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A large potential client with instant brand-name recognition could boost your company's profile, but make sure the contract is worth your while before rushing to sign. For B2B companies, nothing is more thrilling than finding out that you’ve captured the attention of a key player in your target audience. If you discover that a major prospect is interested in your services, it can be tempting to get swept up in the excitement of bringing them on board.  While it’s always exciting to see your marketing efforts pay off, there are some things you need to consider before rushing to sign that big-name client. Below, 10 Fast Company Executive Board members shared the most important questions B2B leaders should ask themselves before taking the plunge.

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Clear expectations are essential for managers to get the results they want while empowering employees to do their best work. As a business leader, you're not only responsible for completing your own work but also for ensuring that your employees are clear on what they need to do and have the resources and leeway to accomplish the goals you’ve set. Your team members want and need to know what you're expecting of them, but if you don't establish and present this information clearly and carefully, it can lead to confusion and anxiety. It's critical to check in with your employees and ensure that they understand what needs to be done to meet (and hopefully exceed) your expectations. Below, the members of Fast Company Executive Board share 15 smart strategies for setting expectations with your employees the right way.

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The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it. Creating content can be difficult on its own, but sometimes an even bigger challenge is ensuring that it reaches the target audience. Careful content crafting must always be married to a well-planned marketing strategy; otherwise, those you hope to help or to draw to your business will likely never hear your message. The members of Fast Company Executive Board know that a successful content strategy takes more than just a clever way with words. Below, 14 of them share practical steps marketing teams can take to drive more traffic to a company’s published content.

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If you’ll soon be getting back in the skies or on the road for business travel, take note of these smart tips. Business travel is beginning to pick back up thanks to the rise in vaccination rates. This means that many business travelers, many of whom used to travel frequently, have to once again figure out the best “travel hacks” to ensure safe and efficient trips.  Frequent travelers know that constantly being on the road or in the air can feel exhausting and overwhelming if you aren’t adequately prepared. That’s why a panel of Fast Company Executive Board members shared some of their best strategies to make traveling easier. Follow their must-know travel hacks if you’re constantly on the go for work, especially during the busy holiday season.

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Some regular practices may seem harmless but can hinder your effectiveness as a leader. To build and guide a company or organization takes a lot of good habits, and successful leaders soon learn and adopt practices that help them stay on top of to-do lists, keep their teams engaged, plot smart goals, and balance their personal and work lives. But being a successful leader isn't just about having good habits—it's about avoiding bad ones.  It’s all too easy for a leader to unknowingly slip into bad habits that can hinder success. Some of these habits may deliver short-term solutions, but keeping them up can decrease efficiency, disrupt good working relationships, and even create long-term problems. Below, 16 members of Fast Company Executive Board share seemingly harmless habits that every entrepreneur should recognize and eliminate to ensure continued progress and success.

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The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season. With the increasing popularity of online shopping, e-commerce businesses look forward to some of their biggest sales of the year during the holiday season. The holiday sales rush is an important source of revenue for e-commerce businesses—especially with well-publicized opportunities like Cyber Monday—but it’s usually not enough to support them for the entire year.  Because every day can’t be Cyber Monday, online business owners need strategies to keep sales coming in between major shopping holidays. Below, 15 members of Fast Company Executive Board share advice e-commerce businesses can use to attract customers and bring in revenue during the “off-season.”

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If you're not sure how to begin bolstering your organization’s diversity, equity, and inclusion efforts, take a page from the books of these nine companies. Consumers today are calling for increased transparency and honesty from companies about their diversity, equity, and inclusion efforts. Such efforts work to bring people from a variety of different backgrounds and life experiences into the workforce and recognize the unique knowledge, perspective, and skills each person brings. They also work to ensure equal treatment and fair outcomes for all employees and customers in an environment in which they feel welcomed and respected. Robust DEI efforts can not only help organizations build stronger, more effective teams but also show the customers and people they serve that they’re valued, too. If you’re working to improve your DEI efforts, it can help to look at organizations that have achieved widespread recognition for their DEI work. Below, nine members of Fast Company Executive Board each share a company whose diversity, equity, and inclusion efforts they’ve noticed and admired.

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When it comes to getting the word out about your business, your own online reputation can be a boon—if you manage it carefully. With more communication channels than ever available for free, right at our fingertips, there are plenty of options for a CEO to broadcast their business. However, as quick and simple as it can be to talk up your business online through your business and personal social media accounts, it's just as easy to make the wrong move—one that can hurt your company's reputation. Indeed, a CEO's reputation can affect how people view their business. In today's marketplace, consumers tend to make personal connections with the businesses they patronize, and they may well choose to buy from (or pass by) a company depending on what they think of its CEO. Company leaders need to devote time and resources to building up a positive public image online. To help, 15 members of Fast Company Executive Board have shared their top personal branding tips for CEOs. Follow their advice to cultivate an online reputation that's a positive for both you and your business.

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No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them. Every entrepreneurial journey comes with a learning curve—one that is likely to include both missteps and victories. Experience may be the best teacher, but it doesn't necessarily have to be one's own personal experience. By getting advice from others who have taken the journey before them, entrepreneurs can gain insights that smooth some of the bumps in the road ahead.  Following the right advice can save you from making some of the big mistakes that have cost other entrepreneurs wasted money, time, and energy—and help you make smarter decisions that will shorten your path to success. Below, 16 members of Fast Company Executive Board share the financial advice they wish they’d received prior to starting their businesses.

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Advanced medical technologies can significantly reduce physician fatigue, but they must be tailored to the implementation environment.

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The growing popularity of livestreamed video content can give businesses a great new way to connect with customers. Many social media platforms today have a livestreaming function, including Instagram, Facebook, LinkedIn, Patreon, and others. When used correctly, livestreams can be a fantastic way to connect and build relationships with customers. They’re a tool to help answer questions, advertise new products, and engage with customers on a personal level. One of the best uses of livestreaming is using it to build a community around your brand. Below, 14 members of Fast Company Executive Board share some of the most effective ways to use livestreaming—including their own positive experiences.

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Smart professionals know there's always an opportunity to learn more and hone new skills in the business world. Learning a new business skill is always a good idea, whether you’re the company owner or a frontline team member. And in today’s digital age, there’s no shortage of material out there for professionals to peruse, from seminars to online courses to advice from experts.  In fact, these days it’s easier to drift into information overload than to be stymied by a lack of resources. If you’re looking to engage in some professional learning or skills building and are overwhelmed by choice or simply short on time, check out the following smart tips for acquiring a new business skill from the members of Fast Company Executive Board.

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A conversation with an underperforming employee is a delicate situation that must be handled with care. As a leader, it's important to be able to have tough but necessary conversations with employees. When an employee isn't performing to their full potential, leaders must guide them the best they can and work with them to find the root of the problem. It's certainly a challenge to have these conversations, which can be uncomfortable and awkward for both parties. And if they're not executed properly, your conversation could hurt your relationship with the employee, causing further damage to their morale and performance. To help you have constructive conversations with employees who need some coaching, 16 members of Fast Company Executive Board have shared one thing a leader should never say or do when meeting with an underperforming employee.

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Leading a remote team can be challenging, but with the right strategies, you can keep your team aligned and productive no matter where they’re located. Throughout the pandemic, many companies were forced to make an abrupt shift to a fully remote work environment. This, combined with the growth of the gig economy, means that today, many managers rarely if ever meet with their team members in person. The transition was a difficult one for some businesses, and it’s normal for leaders to feel like they’re still learning about and adapting to managing remote team members. The last several months have proven to many businesses that it’s possible to maintain or even improve productivity levels even when some or all team members are working from home—if managers adopt the right leadership strategies. If you’re still learning the ropes when it comes to managing remote and contract workers, check out the following recommendations shared by members of Fast Company Executive Board.