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Considering these factors may keep your company relevant in the industry.  Mobile optimization has not only changed how consumers move through their personal lives, but it has also elevated the way C-Suite executives maintain their daily business workflow. If leaders intend to continue a steady sales funnel that is flowing with new prospects, then it's also key to engage in digital platforms that enable them to meet customers exactly where they are at—and on the go. Below, Fast Company Executive Board members discuss eight areas in the digital landscape that can increase a company's exposure and growth potential in today's marketplace.

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15 company heads are sharing their best resources so you don't have to go it alone. Earning your first role in leadership may seem exciting in the beginning but it can be challenging once you dig a little deeper on the job. But if you learn how to build the right team to assist you with meeting the company's mission and goals, you'll be set up for success in no time with people who are willing to back each other up during the decision-making process. And that's a big win for all. In addition to having reliable staff to stand by your side, often what is most needed is the time to reflect inwardly by yourself—so you can think things through, or to seek knowledge from a close colleague, a mentor on paper, or through an established personal network that will keep you motivated when times get tough.  Below are some go-to leadership resources that a panel of Fast Company Executive Board members has found useful, whether you're a seasoned C-Suite executive, newly appointed team leader, or in the launching phase of building your own start-up.

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As leaders, we must commit to ourselves in order to inspire, motivate, and fuel a positive environment for those around us. Start with good mental health for yourself and your team, and success can follow.

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Prepare your team early so they'll be up to the task and expectations. Building a culture of adaptability, among leadership and staff, starts with clarity and transparency about the company's objectives if you want to get everyone on board from the top down.  As you train and encourage your team to be fearless about facing challenges, they will become much more resilient and willing to go the distance, implementing a new direction at the company that is positive and beneficial for all. Below, 15 members of Fast Company Executive Board present their best practices for introducing a new approach to the business process that makes employees feel confident about embracing a flexible mindset and becoming more involved as valuable company stakeholders in their role to move the organization forward.

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Here are 11 factors to consider before you open a second or third location. If revenue streams are increasing at your flagship location, then your business may be ripe for an expansion. But just because business is booming doesn't mean you should make assumptions about your potential to succeed in a new market (locally or globally).  Taking on additional overhead should be a strategic decision that is driven by potential new revenue, a decrease in expenses, or provides a competitive advantage to make the company a standout. Below are essential questions that Fast Company Executive Board members urge you to ask yourself before you move forward with the right plans to grow the business.

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If you think that leveraging AI/ML is beyond your reach or falls outside of your needs today, I urge you to reconsider.