Adam Charles

I have 30 years of global experience across a number of areas in marketing and the live event industry. Leading diverse projects such as fashion shows, live broadcast events for TV, theatre, music, ceremonies for international sporting events, complex consumer marketing campaigns and corporate brand experiences. I have developed a reputation as a world-class event and experience producer. In 2003 I was appointed by Jack Morton Worldwide as the Producer of the Closing Ceremony of the 2006 Commonwealth Games in Melbourne, Australia. From 2007 - 2018 I was based in China, one the biggest and most dynamic markets in the world. In August 2018 I relocated to Freeman's corporate headquarters in Dallas, Texas. I lead Freeman's agency business globally. I pride myself on having established and maintained long serving relationships with clients, staff and partners. I build creative, supportive and collaborative environments that empower employees to constantly challenge themselves to do what they do better. I believe that the positive culture of a company is the key to its success. This is what creates value to the company’s stakeholders both in the short and long term. Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world's largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.