John McNelly

expert panel

If you want to promote authenticity, living your brand's truth starts from within. Becoming a standout business in the industry doesn't just happen overnight. It may take years to build the trust and loyalty that you've sought from potential clients and customers. But before you try to convince people on the outside why they should buy into your brand of products or services, it's also smart to get your internal team on board with the company's core values and mission you want them to embrace. Once you create a solid connection with the stakeholders on your team, they'll be empowered to promote your company as brand ambassadors.  Below, 13 Fast Company Executive Board members share their secrets to exhibiting brand authenticity and remaining true to your core values across the company—providing customers with a great first impression of what the organization truly stands for day to day.

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Property technology and its solutions are an essential element in creating a more democratized, eco-friendly housing landscape that improves living conditions for people and the planet.

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If all the competing pieces shift into a collaborative mentality and meet in the middle, just imagine the innovations they’ll come up with.

expert panel

With the right content strategy, you can keep customers coming back to your brand time and time again. Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a variety of channels, including social media platforms, email marketing campaigns, podcasts, and more. However, with so many options available, it can be challenging for companies to determine which channels and types of content will be most effective in building customer loyalty. To help, a panel of Fast Company Executive Board members offers their best tips for creating engaging, exciting content that keeps customers interested in your brand.

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It’s time to finally help the frontline team by moving managed property technologies into the future.

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These technologies are finding their way into the mechanisms of the everyday, real world. And virtual though they may be, digitally created humans can provide enormous benefit and purpose to our physical world and lives.