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Jennifer MacIver Edwards

Community Art Collaborative Co-Founder, CX and Marketing Advisor

Boston Area

Member Since September 2021

Skills

Customer Experience
B2B Marketing
Business Strategy

About

A nonprofit leader and activist who is also a multidisciplinary leader focused on helping companies create brand awareness, revenue growth and customer engagement. Marketing strategy development through the lens of the customer with a focus on the customer experience and business outcomes. Taking a balanced approach to brand building, revenue generation and stakeholder engagement. Skilled at developing holistic strategies that encompass digital, ABM, SEO/SEM, display, campaign development and optimization, public relations/analyst program management, content development, community management and customer marketing. Global leadership experience in sales, customer experience, customer success, marketing and operations.

Published content

What 15 entrepreneurs wish they’d done before starting a business

expert panel

Knowing what others who have been in your shoes wish they’d done can save you time, money, and effort. As an entrepreneur first starting out, you may find yourself seeking out business podcasts, books, articles, and more in an effort to feel prepared. While there are plenty of great resources out there, experience is what’s likely to teach you the most. Still, you’re not the first person to walk this path, and knowing what your predecessors would change if they had it all to do again can be invaluable. Your entrepreneurial journey is unique, and ultimately, you’ll write the story of your business’s birth and growth. But there can be a big benefit to weaving in the wisdom of others. Below, 15 Fast Company Executive Board members look back and reflect on what they wish they had done when they first began their entrepreneurial journeys.

16 proactive ways to retain your workforce during 'The Great Resignation'

expert panel

Your business isn’t wholly powerless to stop the impact of “The Big Quit.” “The Great Resignation,” also known as “The Big Quit,” is making headlines as millions of Americans quit their current jobs to find “something better.” While it’s true that workers are rethinking their priorities and desires in the workplace, it doesn’t necessarily mean your company is doomed to lose its top talent: There’s still hope for leaders who value their employees and are willing to do what it takes to retain their workforce. If you want to keep your team intact through this period of mass workforce turnover, it’s important to be proactive and take steps toward employee retention. Below, 16 members of Fast Company Executive Board each share one thing a business owner can do to make staying on the most attractive option for their workers.

Company details

Company bio

The Community Art Collaborative is a non-profit born out of concern for the emotional state of communities facing the pandemic and its aftermath, economic strife, and social injustice C.A.C. is focused on facilitating public art programs to offer a diverse cross-section of individuals, families, communities, organizations, and companies an opportunity to contribute a small piece to the larger piece of art.

Industry

Social impact & nonprofit

Area of focus

Non Profit
Art
Social Innovation

Company size

2 - 10

This member is no longer active.

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