article

In a world where too many people are monetizing fear, know that human hard-wiring also responds to messages of agency, confidence, and trust. Choose positivity over negativity and you can find greater success than ever before.

expert panel

Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term. Whether it's the impact of a prolonged global health crisis or a mismatched partnership that was all wrong from the beginning, operating an organization on a daily basis, supporting your team, and meeting client expectations, through the good times and the bad, does not come without obstacles. What sometimes seems like a series of unforeseen challenges to test your tenacity, build stronger community relations, and demonstrate credibility on the core values your company represents can actually strengthen your company.  Below, 16 Fast Company Executive Board members reflect on how their companies have been able to rise up and revamp a sticky business situation into something good.

expert panel

9 factors to weigh before investing time and money in viral trends.  If you're thinking about adopting the latest technology at your company or shifting your approach to the business workflow based on reports of an uptick in usage, you should start by looking closely at consumer behaviors and pain points as it relates to your own specific brand and determine the change would fit into your current portfolio of products and services. To help, the members  of Fast Company Executive Board share a few key points for leaders to put on their checklist prior to moving full speed ahead with a plan of action.