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Pat Perdue

Founder / CEOPat Perdue Strategy, Branding, and Influence

Toronto, ON, Canada

Member Since December 2022

Skills

Career Development Coaching
Change Management
Public Speaking

About

We provide branding guidance, podcast production, web design, contact and sales strategy, and web design, to help our clients become influential players on a bigger stage.

Published content

11 ways to boost your leadership EQ and gain employees' respect

expert panel

Apply these emotional intelligence strategies to improve your department and company work culture. According to a survey published by Statista Research Department, 52 percent of organizations have employed senior leaders based on their emotional intelligence (EQ) skills. The ability to gain the loyalty of the team you are trying to lead successfully often relies on your willingness to actively listen to the concerns and aspirations of your employees. It's only then that you'll be able to access your staff's support and strengthen the type of team morale that can move companies forward. To provide some practical examples of what this type of leadership approach looks like, experts from Fast Company Executive Board explain how elevating their EQ has helped them to enhance their team relationships for the better and made them more approachable and trustworthy—a leader that their direct reports can trust.

16 tips to make a greater impact on your local business community

expert panel

Here's how to build better relationships with your community workforce, local government, and area businesses. There is much to consider when company leaders begin negotiating and collaborating with local governments to possibly open headquarters in a new or unfamiliar area. It's not only about understanding the potential target audience, but it's also about protecting, respecting, and maintaining the workforce and consumer pipeline that already occupies the community. All brands must be aware of the direct impact and responsibility that comes with settling into the cities they plan to conduct business in worldwide. Here, 16 experts from Fast Company Executive Board offer tips to help business leaders execute their grand opening plans without a hitch—and with the local community's connection and buy-in.

19 ways to enhance your personal and professional brand

expert panel

When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

20 tips for business leaders trying to attract their target audience

expert panel

Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

15 business tactics to build connections and grow your brand 

expert panel

There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.

Customer service has died. Long live customer service

article

How to incorporate AI into your human call center to improve customer service and increase sales.

Company details

Pat Perdue Strategy, Branding, and Influence

Company bio

Transforming organizations, executives and thought leaders into influential voices on a larger stage.

Industry

Corporate leadership

Area of focus

executive coaching
Brand Marketing
Presentation Design

Company size

11 - 50