Steve Anderson

expert panel

When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

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Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

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Unlocking the potential of writing a book goes far beyond merely sharing knowledge and stories. As a New York Times bestselling author of eight books and the founder of Legacy Launch Pad, a collective that helps business owners publish authority-building builds, I've seen the power of influence that comes from publishing quality thought leadership. Not only can the process of publishing a well-crafted book land you speaking gigs around the world and reach new clients and partners, but it can also push your boundaries and help you find clarity in your own ideas. If you're a business leader or industry expert who is hesitant about authoring a book, I asked eight members of Fast Company Executive Board Book Authors, a community I lead, to speak from their experience about how their book(s) changed the game.

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Don't fall prey to social media scammers who are targeting your company's IP identity. It's an exciting time to be working in a growing digital information age with innovators who are putting the smartest tech tools in the right hand of business leadership. Additionally, the potential to be at risk for the latest cyberattacks or other fraudulent social media activities can also be unsettling.  To avoid being another hacking victim, business teams have to stay educated on preventive measures and continue to monitor misuse. Below, 10 experts from Fast Company Executive Board share some of the best tips to help founders and CEOs protect their company's intellectual property from being impersonated under the radar and free from compromising situations.

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Here's how to write winning word copy that encourages a call to action. Creating compelling content is a lot easier if you're already developing quality products and services.  Standing confidently in what your brand represents and delivering an authentic copy message backed up by tangible results will make a difference to your target customer.  To engage your audience even further through a broader range of platforms, it's beneficial to speak directly to their needs and provide them with the expert information they are seeking to overcome business challenges and improve their client success rates. If you dread the copywriting aspects of your business, 14 Fast Company Executive Board members are here to help you get started, whether you're writing content for your website, social media platforms, email marketing, or advertising.

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Apply these strategies to cover your points and connect with the audience.  If you're feeling a bit anxious about how to deliver your best presentation to a tough audience, preparing for the event ahead of time is the easiest way to calm your mind. You'll want to first gain an understanding of what the program agenda is, and then figure out what you want to say. Providing real-world examples make some of the most effective narratives, so figure out which points to cover in your story, write it out, and begin reviewing it on your own or amongst your network of colleagues. The more you practice, the more familiar and comfortable you become with the materials you plan to share with your audience. To get you motivated and help you stay in the zone, below, 15 Fast Company Executive Board members are providing their best practices for leaders to project their knowledge and become the go-to reliable source.