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Zero-party data will enable brands to increase customer trust and loyalty.

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Apply these strategies to cover your points and connect with the audience.  If you're feeling a bit anxious about how to deliver your best presentation to a tough audience, preparing for the event ahead of time is the easiest way to calm your mind. You'll want to first gain an understanding of what the program agenda is, and then figure out what you want to say. Providing real-world examples make some of the most effective narratives, so figure out which points to cover in your story, write it out, and begin reviewing it on your own or amongst your network of colleagues. The more you practice, the more familiar and comfortable you become with the materials you plan to share with your audience. To get you motivated and help you stay in the zone, below, 15 Fast Company Executive Board members are providing their best practices for leaders to project their knowledge and become the go-to reliable source.

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Here's how to attract and retain long-term clients. If you are thinking about launching a YouTube page to increase consumer knowledge about your products or services, it's important to focus on the key interests of your target base and deliver that content consistently. Finding a creative way to keep viewers engaged with your company through a topic you are mutually passionate about is the perfect way to demonstrate your knowledge and establish further credibility in the marketplace. In the end, the goal is to convert your social media followers into new loyal customers, but it's not so easy. To assist leaders with these efforts to grow their company's business, here are 15 reliable tips, courtesy of Fast Company Executive Board members.

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Strive to offer your customers (and employees) the best, even with a lean workforce.  When department leaders focus on building better relationships and providing the best resources to support their front-line employee service workers, they may help reduce stress levels, boost morale, and improve a higher-performance level on the job.  Whether your company is thriving through a peak season or facing uncertain challenges, Fast Company Executive Board members have 15 tips to encourage team members to provide quality customer service, even if you're short on staff.

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Re-assess these key elements of digital marketing. With so many advertising options in today's digital world, how can marketing leaders determine the best bang for their buck?  On top of figuring out a feasible return on an investment plan to meet company KPIs and create a loyal connection with the brand's target audience, the tides are quickly changing in the virtual marketing space. For example, stiffer government regulations are cracking down on the amount of access that a company may have to utilize certain data. Below, Fast Company Executive Board members are calling out 12 major risk factors that digital marketing executives are now facing and how to become better informed and prepared in promoting their business.

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Considering these factors may keep your company relevant in the industry.  Mobile optimization has not only changed how consumers move through their personal lives, but it has also elevated the way C-Suite executives maintain their daily business workflow. If leaders intend to continue a steady sales funnel that is flowing with new prospects, then it's also key to engage in digital platforms that enable them to meet customers exactly where they are at—and on the go. Below, Fast Company Executive Board members discuss eight areas in the digital landscape that can increase a company's exposure and growth potential in today's marketplace.