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Antonio Patric Buchanan

CEOAntonio & Paris

California

Member Since April 2021

Skills

Brand Design and Strategy
Creative Problem Solving
Design Thinking

About

Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at Y&R Worldwide, working on American Express, Citigroup, Verizon, Evian, Disney and Club Med. He then served as senior partner on Ogilvy Worldwide’s American Express and IBM global business, with assignments in Mexico City, London, Singapore, Brazil and Sao Paolo. After heading FCB’s Global Integrated Strategy Division for clients like Lucent, Levi Strauss, 3Com, MTV, and overseeing a $370 million revenue growth, his entrepreneurial gene took control. In 1998, Antonio and his partner Paris formed bang!zoom, a global marketing strategy consultancy with offices in San Francisco Chicago and London. Their firm oversaw insight and innovation initiatives for 3Com, Lucent, BBC, Avaya, American Express, and others before selling the company to MDC Partners (a Toronto-based communications holding company). Finally, in 2003, Antonio & Paris was born. The global brand innovation & design firm has offices in San Francisco, Paris, London and Mexico City along with virtual staff around the globe. A&P has received tremendous praise and awards for the creation of innovative tools, non-orthodox qualitative and quantitative insight breakthroughs, design work and comprehensive brand initiatives. The firm’s clients include AT&T, MINI USA, Levi Strauss, ThermoFisher, Discover Card, The Franklin Institute, State Farm, Paramount Pictures, Barco/Cinionic (Belgium), Tenet Health Care, Worms Safety (France) and Evolve Biosystems to name a few. Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.

Published content

Business leaders share 13 tips to create a high-performing team

expert panel

Implementing these tips can help you ensure both company and employee success. When you are trying to build a successful business with credibility, hiring a reliable and capable power team is the first step to becoming a mainstay in the industry for the long term. Learning to engage with every team member, demonstrating that you are interested and invested in their contribution to the company's achievements over time, is also key to employee happiness and their willingness to stick around as they continue to develop and grow with the organization. Here are 13 other best practices from Fast Company Executive Board members to help employers find strong and competent employees that they can trust and depend on.

14 ways employers can nurture their staff's creative contributions

expert panel

Inspiring employees to address current business challenges—transparently and collaboratively—enables the opportunity to find innovative solutions for business growth.  Tapping into the ideas of the people you work with each day is an effective way to foster the spirit of intrapreneurship on the job. It can move the company closer to its mission to spark innovation that has a positive influence, in-house and externally, in the marketplace.  An employee's concept may seem risky or unconventional, at first, but as a leader, being willing to facilitate a safe space for staff critical thinking and creative experimentation will help the business and its team stay fresh, collectively, moving forward with better outcomes for the organization and attainable solutions for its current and potential clients and customers.  Below, 14 experts from Fast Company Executive Board are sharing their best practices to inspire innovation and intellectual freedom that will excite your team.

Is now the right time to unveil your latest innovation?

expert panel

The business world demands constant innovation, but when is the right time to unveil your "latest and greatest" ideas? Company innovation is an important part of a company’s growth. Without innovation, sales may become stagnant and customers may lose interest in seeing the same products or services offered after a long period of time. To ensure your business seems relevant and continues to excite your customers, adding new products or services becomes imperative. But when is the right time to introduce a new product? When should you launch that new marketing campaign? Here, 15 experts from Fast Company Executive Board shared their best advice for gauging whether now is the right time.

Creative inspiration: Anywhere and everywhere

article

Creativity comes from finding small things that can be expressed in big ways.

16 ways to build a strong community around your brand

expert panel

If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service. With multiple social media outlets and a vast online marketplace, consumers have unprecedented access to information about companies, allowing them to make informed decisions about who to do business with. Consumers tend to put particular trust in—and therefore seek out—other consumers’ opinions. This transparency can also work in the favor of a business, which can use the same media to share information and build a community around their brand. While it starts with a good product or service, there’s more to building a community than that. If a company works to reach out to its target audience through content, shared values, and stories, happy clients and customers may turn into faithful fans who spread the word and help the brand grow. However, businesses may not always be sure of how to begin building this sense of loyalty and shared community with their current and potential audience. To help, 16 members of Fast Company Executive Board share strategies any company can use to start building a community around its brand. Follow their recommendations to plant the seeds of avid brand advocacy among your customer base.

15 tips to encourage vigorous (but respectful) workplace debates

expert panel

Debate in the workplace is essential to collecting and considering diverse opinions, but it must be done respectfully. Organizations thrive when a diverse team comes together to serve the audience and each other. Similarly, leaders benefit when they receive input from everyone throughout the company. Hearing from team members with a variety of backgrounds and experiences better informs important decisions.  When a variety of perspectives is brought to the table, however, it’s certain that there will be occasional disagreement and debate—sometimes vigorous. Challenging one another and sharing dissenting opinions is an important part of the brainstorming process, but for a strong and trusting culture, the debate must be healthy and respectful.  Setting clear “ground rules” and leveraging smart strategies can ensure all your team members feel comfortable bringing their ideas forward and working together to reach the best conclusion. Below, 15 members of Fast Company Executive Board share ways they’ve accomplished this in their organizations.

Company details

Antonio & Paris

Company bio

Antonio & Paris is a global brand agency obsessed with finding and injecting humanity into every interaction in order to ignite the love affair between brand and consumer. We build relationships, solve problems, and increase shareholder wealth one partnership at a time. We are inspired problem-solvers, dreamers, rebels, change evangelists, insight junkies, rule breakers, passion seekers, strategists with creative hearts, and creatives with strategic minds. Our team is passionate about delivering marketing with an informed point of view. Marketing that gets results. We are proud of our work with some of the greatest global brands including Barco, Cinionic, AT&T, Burger King, 7TRUE, Evivo, DIRECTV, MINI USA, MTV, Newell Rubbermaid, Bausch + Lomb, Ocean Alexander, Tenet Healthcare, Brookdale Senior Living. We are Antonio & Paris. You’ll be glad you met us. SERVICES BRAND IDENTITY We define and develop brands and focus on the link between thought and action. We work closely with CEOs, CMOs, and other C-suite executives to identify the key traits that will make your brand stand out and succeed. We find your passion and share it, providing white-glove branding and design services that will boost marketing initiatives, expand audiences, and ensure increased revenue. BRAND STRATEGY We are next-generation creative entrepreneurs with hands-on experience and we deliver effective results. Our strategic planners, data analysts, and brand futurists utilize the most innovative strategies to expand your shareholder wealth, market growth opportunities, consumer satisfaction, and brand longevity. BRAND EXPERIENCE We activate your marketing by developing engaging content that gets your customers excited. Our approach includes a unique blend of creative thinking and strategy, including consumer-driven research and modern twists on the classic focus group that will not only glean critical information but will also create a meaningful experience for your audience.

Industry

Marketing & advertising

Area of focus

Brand Marketing
Graphic Design
Consumer Research

Company size

51 - 200

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