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If you're worried about consumer loyalty in the current climate, apply these business tips to help your company regain its confidence and continue to grow. To remain competitive and fresh in the eyes of loyal customers, lean in a little further to focus on the clients' potential needs. You'll be one step ahead of their own anticipation. As you continue to also address their immediate issues, remember to demonstrate your company's willingness (through your actions and gestures of appreciation) to be completely present and accessible throughout every stage of their journey.  By practicing these simple methods, you'll secure their interest, enthusiasm, and excitement about your company's capabilities to sustain them over time in today's marketplace.  Below, 13 Fast Company Executive Board members are sharing their creative ideas to build multiple revenue streams and upgrade your offerings.

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When a personality trait is jeopardizing the establishment: 11 leaders weigh in on how to strike a balance that keeps your colleagues and company on track. If you do a quick Google search, one of the top 10 job interview questions is: "What are your biggest strengths?" It's an age-old question recruiters have been asking to help them determine whether to seal the deal with a potential candidate.  Making the offer to onboard a highly-qualified employee who is unafraid to take on new challenges, willing to pitch in when needed, give their all to the workplace, and demonstrates natural leadership skills, sounds like a no-brainer. But what happens when a strength suddenly turns into weakness—a major liability on the job? If colleagues are spreading themselves thinly and the company is complacent about setting up a sustainable system to enable daily workflow operations and processes to run smoothly, this is not atypical, especially when a company is thriving too quickly. Below, 11 Fast Company Executive Board members are sharing their best recommendations to ensure that the following strengths don't overwhelm your business.

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Seven executives discuss the benefits of converting your advertising strategy to this one. Monitoring the web-browsing and buying behaviors of prospective clients may seem like an unconventional sales tactic but it's a strategy that many leaders are leaning on. Doing so may better inform the latest advertising campaign aimed to resonate most effectively with customers, addressing their needs to enhance their journey and retain their business.  Below, seven members of Fast Company Executive Board explain how behavioral targeting can improve the performance of your company's marketing and promotional methods in the long run.

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Strive to offer your customers (and employees) the best, even with a lean workforce.  When department leaders focus on building better relationships and providing the best resources to support their front-line employee service workers, they may help reduce stress levels, boost morale, and improve a higher-performance level on the job.  Whether your company is thriving through a peak season or facing uncertain challenges, Fast Company Executive Board members have 15 tips to encourage team members to provide quality customer service, even if you're short on staff.

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Re-assess these key elements of digital marketing. With so many advertising options in today's digital world, how can marketing leaders determine the best bang for their buck?  On top of figuring out a feasible return on an investment plan to meet company KPIs and create a loyal connection with the brand's target audience, the tides are quickly changing in the virtual marketing space. For example, stiffer government regulations are cracking down on the amount of access that a company may have to utilize certain data. Below, Fast Company Executive Board members are calling out 12 major risk factors that digital marketing executives are now facing and how to become better informed and prepared in promoting their business.

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Maintaining a professional and positive tone, in your response to a colleague's request, can strengthen your business relationship and build common ground. One of the most difficult skills, for some business leaders and their colleagues, is mastering the art of saying "no." This is especially true for those who are just starting out in the industry, trying to become well-established in their professions. On the other hand, saying "yes" to every single project or event that requires your full engagement and bandwidth, can be just as detrimental to your career path if it doesn't align with your business priorities and immediate goals. So don't fall into the trap of being sidetracked.  No matter where you are on the employment hierarchy at your present company and beyond, experts from Fast Company Executive Board agree that turning down a request—from anyone at any level—is appropriate at times in the workplace, especially if you are trying to move ahead on the projects that currently matter most and maintain a good work-life balance.

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14 ways business leaders are improving their efforts to walk the talk. When was the last time your company's leadership took time to review its driven purpose as it relates to social responsibilities? If it's been a while, then chances are it may be time to expand on the organization's code of ethics—as your workforce continues to grow into a more diversified and inclusive space.  Below, 14 Fast Company Executive Board members offer tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and culture.

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Considering these factors may keep your company relevant in the industry.  Mobile optimization has not only changed how consumers move through their personal lives, but it has also elevated the way C-Suite executives maintain their daily business workflow. If leaders intend to continue a steady sales funnel that is flowing with new prospects, then it's also key to engage in digital platforms that enable them to meet customers exactly where they are at—and on the go. Below, Fast Company Executive Board members discuss eight areas in the digital landscape that can increase a company's exposure and growth potential in today's marketplace.

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Consumer psychology 101: Apply these engagement strategies to your sales funnel process. Keeping your fingers on the pulse of what's going on inside the mind of today's consumers, in real-time, doesn't have to be a hit-or-miss situation. If you utilize the proper tools and techniques available, you'll be able to quickly identify ways to elevate the customer's journey and exceed their satisfaction.  Once you've discovered what is working, or how to make the necessary tweaks in their experience with your products or services, you'll also be on track to gaining their long-term loyalty, trust, and support when it comes to advocating for your brand. Below are 15 methods that Fast Company Executive Board members are implementing in their business practices to engage with prospects and gather key information, which leads to sales.

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Here's how a CGI-AI-powered assistant can free up staff time and enable a smoother client journey. Chatbot systems have come a long way, thanks to artificial intelligence and machine learning improvements. With a user-friendly automated service installed on its website, any business can address its customers' immediate concerns or frequently asked questions with little to no wait. This helps teams increase customer satisfaction at a higher rate.  Below are 10 Fast Company Executive Board members to share how installing a chatbot software application to their company's website has improved their business-client relationships in real-time.

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15 company heads are sharing their best resources so you don't have to go it alone. Earning your first role in leadership may seem exciting in the beginning but it can be challenging once you dig a little deeper on the job. But if you learn how to build the right team to assist you with meeting the company's mission and goals, you'll be set up for success in no time with people who are willing to back each other up during the decision-making process. And that's a big win for all. In addition to having reliable staff to stand by your side, often what is most needed is the time to reflect inwardly by yourself—so you can think things through, or to seek knowledge from a close colleague, a mentor on paper, or through an established personal network that will keep you motivated when times get tough.  Below are some go-to leadership resources that a panel of Fast Company Executive Board members has found useful, whether you're a seasoned C-Suite executive, newly appointed team leader, or in the launching phase of building your own start-up.

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Your ability to listen to and address their needs (attentively) is essential.   If you're stressing about the potential of losing a longtime customer who may be eyeing a competing brand, take a breath, think it through, and then open the lines of communication quickly—before it's too late. There may still be time to come up with a plan if you discuss the matter (preferably in person) to demonstrate that you care about solving any frustrations about their journey. Allowing the client to feel heard and revisiting their initial goals and reasoning for partnering with your company in the first place is a great starting point to redirect their trust in you and secure a better relationship on the road to recovery. Below, 14 Fast Company Executive Board members share ideas to retain and engage existing customers who may indicate they're on their way out.